We are looking for a creative, enthusiastic, and result-oriented Social Media Executive to manage and grow Yatrasubh’s online presence. The candidate will be responsible for creating engaging travel-related content, designing promotional creatives, managing social media platforms, generating customer enquiries, and supporting the company’s digital marketing and sales activities.

Key Roles & Responsibilities

1. Social Media Management

- Manage the company’s Instagram, Facebook, YouTube, and other relevant social media platforms.
- Plan and maintain a weekly and monthly content calendar.
- Publish regular posts, reels, stories, travel offers, tour packages, and promotional campaigns.
- Respond to comments, messages, and customer enquiries promptly.

2. Content Creation & Designing

- Create attractive posters, banners, reels, short videos, and promotional creatives for travel packages.
- Develop engaging captions, headlines, hashtags, and travel-related content.
- Use tools such as Canva, CapCut, and other graphic/video editing applications.
- Ensure all content follows the Yatrasubh brand identity and guidelines.

3. Lead Generation & Sales Support





- Generate customer enquiries through social media campaigns and organic content.
- Promote domestic and international tour packages, educational tours, group tours, hotel bookings, flight bookings, and seasonal offers.
- Forward qualified enquiries to the sales team and maintain proper lead records.
- Follow up on social media leads in coordination with the sales team.

4. Digital Marketing & Promotion

- Assist in planning and executing Facebook and Instagram advertising campaigns.
- Support WhatsApp promotions and other digital marketing activities.
- Research travel trends, competitors, trending audio, hashtags, and content ideas.
- Coordinate with the team to promote current packages, offers, and company events.

5. Performance Monitoring

- Track followers, reach, engagement, enquiries, leads, and campaign performance.
- Prepare weekly and monthly social media performance reports.
- Identify the best-performing content and suggest improvements to increase engagement and conversions.

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Asansol)
🏢 MTE Yatrasubh Private
📍 Asansol