Senior Paid Search Manager

Job Overview

Health Loft is seeking a Senior Paid Search Manager to lead the strategy and day-to-day management of our Google Ads and Microsoft Ads programs. Paid search is a primary channel for client acquisition.

The ideal candidate is a proactive, results-driven specialist who takes full ownership of account performance. You will analyze campaigns and the complete patient journey, from initial click through booked appointment, to identify underperformance and new opportunities. You will then develop and execute improvements across bidding, ad copy, landing pages, and conversion tracking. This role calls for independent judgment and initiative rather than task execution.

During the first 60 to 90 days, you will become familiar with the account and submit proposed changes for approval before implementation. After this period, you will be responsible for the account’s direction. This includes setting strategy and testing priorities, independently identifying problems and opportunities, and leading performance improvements, with support and review from leadership.

About Health Loft

Health Loft, based in Chicago, Illinois, provides medical nutritional counseling from expert registered dietitians (RDs) to individuals across all 50 states. We make it easy for patients to see an RD by accepting their health insurance and offering convenient access to licensed professionals via our telehealth platform.

- Our mission: We bridge the gap between patients and the life-changing care that registered dietitians provide by strategically growing and delivering innovative medical nutrition therapy nationwide.
- Our patients: We serve a wide range of ages and conditions,



including eating disorders, diabetes, PCOS, weight management, cardiovascular disease, women's health, and more.

Why join Health Loft

- Our team: The entire team at Health Loft is focused on making this the best place to work.
- Excellent culture: We believe in working and learning together. Our team meets regularly to discuss successes, areas for growth, and shared goals.
- We listen: Our team members are our greatest source of innovation. We actively incorporate feedback to improve Health Loft for both our team and our patients.
- Flexibility: Enjoy the ability to work remotely on a schedule that works for you, with flexibility around US business hours.

Our core values

- Excellence
- Growth mindset
- Patient centricity
- Autonomy

Responsibilities:

- Own performance and strategy across Google Ads, Microsoft Ads and Zocdoc: structure, bidding, budgets, keywords, search terms and negatives.
- Proactively identify problems and opportunities in the account and the funnel, and turn them into a prioritized plan and testing roadmap.
- Write, test and iterate ad copy.
- Analyze landing pages and the full funnel from click to booked visit, and recommend specific changes to copy, structure and layout.




- Use Claude to draft and help build proposed landing pages and variants; no design or development background is needed.
- Post a concise end-of-day update on progress, results, blockers and what comes next.
- Evaluate and lead the expansion of Performance Max beyond search into display, YouTube and Demand Gen.
- Maintain accurate conversion tracking, focused on booked and attended appointments rather than form fills.
- Stay within healthcare advertising policies and privacy-safe tracking practices.

Requirements:

- 5+ years of hands-on Google Ads management, including accounts they personally managed spending at $200k+/month.
- Real Microsoft Ads experience, not only campaigns imported from Google.
- Strong Performance Max and Smart Bidding expertise.
- Landing page and funnel analysis: able to diagnose drop-off and recommend specific copy, structure and layout changes.
- Conversion tracking skills: GA4, Google Tag Manager, offline conversion imports.
- A track record of independently finding problems and driving improvements, not just executing assigned tasks.
- Clear written English and comfort working from tickets with daily written updates.
- Confident enough to push back with data rather than just execute.
- Available for full or majority US Central business hours.

Preferred:

- Healthcare, telehealth or other regulated lead-gen experience.
- Familiarity with GoHighLevel or similar CRM and funnel tools.
- Comfort using Claude or ChatGPT for analysis, draft copy, and building pages.

Reports to: CEO Hours: US business hours CST

Work Location: Remote

Experience:

- hands-on Google Ads management spending at $200k+/month: 5 years (Required)

Work Location: Remote

📌 Senior Paid Search Manager (India)
🏢 Health Loft
📍 India