Position: Google & Meta Ads Executive
Location : Ahmedabad

Key Responsibilities

- Campaign Setup & Launch: Build and structure campaigns on Google Ads (Search, PMax, Display, YouTube) and Meta Ads Manager (Facebook & Instagram).
- Audience & Keyword Research: Conduct keyword research, match type selection, negative keyword curation, and audience segmentation (custom and lookalike audiences).
- Ad Creation & Testing: Write conversion-focused ad copy, headlines, and primary text; collaborate with designers for visual creatives.
- Budget & Bid Management: Allocate, monitor, and adjust daily/monthly budgets and bidding strategies.
- Conversion Tracking: Set up and verify tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API (CAPI).
- Optimization & A/B Testing: Run experiments on ad creatives, landing pages, and target audiences to improve CTR, CPC,



CPA, and ROAS.
- Reporting & Analysis: Track daily/weekly KPIs and build performance dashboards using tools like Looker Studio or Excel

Required Skills & Qualifications

- Platform Proficiency: Minimum 1 year of experience with Google Ads, Meta Ads Manager, and remarketing setups.
- Analytics Tools: Working knowledge of GA4, GTM, and conversion tracking metrics (ROAS, CPA, CPC, CPL, CTR).
- Analytical Mindset: Ability to interpret campaign data and make quick, data-backed optimization choices.
- Communication: Transparent writing skills for ad copy and client/internal reporting.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Google Ads & Meta Ads Executive (Ahmedabad)
🏢 The Right Hiring
📍 Ahmedabad