About SaarthiX :

SaarthiX is a career-focused platform that helps students understand their career goals, identify skill gaps, develop relevant skills, and prepare for job opportunities. We aim to help students make informed career decisions through better insights and stronger careers.

Role Overview :

We are looking for a motivated, creative, and analytical Digital Marketing Trainee to support our marketing initiatives across digital channels.

The candidate will work on digital marketing campaigns, social media, SEO, content marketing, paid advertising, lead generation, website performance, and marketing analytics.

This role offers hands-on experience in executing marketing strategies, growing brand visibility, attracting relevant audiences, generating leads, and measuring campaign performance.

Key Responsibilities :

1. Social Media Marketing

- Assist in managing SaarthiX's social media presence across Instagram, LinkedIn, Facebook, and YouTube.
- Plan and execute social media content calendars.
- Research trends, competitor activities, audience interests, and content opportunities.
- Coordinate with designers and content creators to develop engaging marketing creatives.
- Monitor engagement, reach, traffic, and audience growth.

2. Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Assist with on-page SEO, including titles, meta descriptions, headings, internal links, and content optimization.
- Support off-page SEO initiatives, including relevant backlink research and outreach.
- Identify content opportunities based on search intent and target keywords.
- Monitor organic traffic, keyword visibility, and website performance using available SEO tools.

3. Content Marketing

- Research and develop content ideas for blogs, landing pages, social media, and campaigns.
- Write or assist with SEO-friendly articles, website copy, promotional content, and email campaigns.
- Help create content aligned with the target audience's career and job-readiness needs.
- Repurpose existing content into different formats and channels.
- Maintain a consistent brand voice across digital platforms.

4. Performance Marketing and Paid Campaigns

- Assist in setting up and monitoring campaigns on Meta Ads and, where applicable, Google Ads.
- Research target audiences and support campaign planning.
- Help prepare ad copies, headlines, CTAs, and creative variations.
- Monitor campaign spending, impressions, clicks, leads, and conversions.
- Assist with campaign testing and optimization under supervision.

5. Lead Generation and Growth Marketing

- Support campaigns designed to generate relevant student leads and product inquiries.




- Assist with lead forms, landing pages, promotional offers, and conversion funnels.
- Coordinate with the sales or calling team to understand lead quality and conversion outcomes.
- Track leads from acquisition through follow-up and conversion where data is available.
- Recommend improvements to lead generation and customer acquisition processes.

6. Website and Landing Page Optimization

- Review website content, landing pages, and calls to action for clarity and usability.
- Identify opportunities to improve website traffic, engagement, and conversion rates.
- Assist with basic website content updates and SEO improvements.
- Coordinate with the technical team when changes require development support.

7. Email and WhatsApp Marketing

- Assist in preparing email campaigns, promotional messages, and audience communication.
- Help segment audiences based on campaign objectives and available data.
- Support campaign scheduling, follow-ups, and performance tracking.
- Follow applicable consent, privacy, and communication requirements.

8. Marketing Analytics and Reporting

- Track marketing performance across social media, SEO, paid campaigns, and website traffic.
- Use Excel or Google Sheets to organize and analyze marketing data.
- Assist with Google Analytics 4, Google Search Console, and advertising dashboards.
- Prepare weekly and monthly marketing performance reports.
- Identify trends, opportunities, and areas requiring improvement.

9. Competitor and Market Research

- Analyze competitors' marketing strategies, content, advertising, and online presence.
- Research relevant industry trends, student behavior, and digital marketing practices.
- Maintain a repository of campaign ideas, creative references, and marketing insights.
- Suggest current approaches to improve SaarthiX's visibility and audience engagement.

10. Campaign Planning and Execution

- Assist in planning and executing product launches, promotional campaigns, webinars, and student-focused initiatives.
- Coordinate with the design, content, sales, and product teams.
- Maintain campaign timelines, task trackers, and marketing documentation.
- Ensure campaigns are executed according to approved plans and deadlines.

Required Skills and Qualifications





- Strong interest in digital marketing and online growth.
- Basic understanding of SEO, social media marketing, content marketing, and paid advertising.
- Good written and verbal communication skills.
- Basic proficiency in Excel or Google Sheets.
- Analytical thinking, creativity, and problem-solving ability.
- Familiarity with digital platforms and marketing tools.
- Good time management and attention to detail.
- Willingness to learn new tools, experiment, and implement feedback.

Preferred Skills :

- Basic knowledge of Meta Ads Manager or Google Ads.
- Familiarity with Google Analytics 4 and Google Search Console.
- Understanding of keyword research and on-page SEO.
- Experience with Canva or other content creation tools.
- Familiarity with email marketing platforms or CRM tools.
- Previous internship, college project, or personal experience in digital marketing.

Prior professional experience is not mandatory. Candidates who demonstrate strong learning ability and practical interest are encouraged to apply.

Key Performance Indicators (KPIs) :

Performance will be evaluated based on:

- Timely completion and quality of assigned marketing activities.
- Growth in relevant website traffic and organic visibility.
- Improvement in social media reach and engagement.
- Contribution to qualified lead generation and conversions.
- Accuracy of campaign tracking and reporting.
- Quality of SEO, content, and campaign execution.
- Ability to identify insights and recommend improvements.
- Collaboration, ownership, and continuous learning.

Targets will be assigned according to the channels managed, available budgets, campaign objectives, and the trainee's level of responsibility.

Tools You May Work With

- Meta Business Suite and Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Excel and Google Sheets
- Canva
- Email marketing and CRM platforms used by the company

What You Will Learn :

- End-to-end digital marketing strategy and execution.
- SEO and organic traffic growth.
- Social media and content marketing.
- Paid advertising and campaign optimization.
- Lead generation and conversion funnels.
- Marketing analytics, reporting, and attribution.
- Campaign planning, execution, and performance evaluation.

Ideal Candidate :

You are curious about how businesses grow online and how different digital channels work together. You enjoy a combination of creative work, research, data analysis, and campaign execution. You take initiative, learn quickly, and want practical experience working on real marketing projects.

Pay: Up to ₹10,000.00 per month

Work Location: Remote

📌 Content Marketing Trainee (India)
🏢 SaarthiX India
📍 India