We are looking for an entrepreneurial, execution-driven Marketing Lead to establish our marketing engine from scratch. In this role, you will be the custodian of our brand identity, owning the full marketing funnel from digital lead acquisition to high-trust community engagement and sales enablement.

Solar is a high-involvement, technically nuanced category. Your mission is to collaborate with internal engineering teams, demystify clean-energy concepts into simple messaging. You bring hands-on creative execution (visual storytelling, copywriting, or collateral design) and the program management capability to orchestrate external partners across Kerala, Odisha, Andhra Pradesh, Tamil Naduand other states as we expand

Core Responsibilities

1. Brand & Social Storytelling

- Social Media Channels: Own the organic content calendar across digital platforms (YouTube, Instagram, LinkedIn), driving brand awareness and authority.
- Customer Proof & Case Studies: Build an ongoing pipeline to capture customer video reviews, installation walk-throughs etc to establish robust credibility.
- Technical Simplification: Interface with internal teams to translate system specifications, structural reliability, and utility policies into accessible, trust-building content.
- Review & Brand Hygiene: Act as the editor-in-chief to ensure all assets match Sunlane’s standards of clarity, transparency, and brand credibility before deployment.

2. Sales Enablement

- Full-Funnel Sales Assets: Build a library of high-converting collateral used by Inside Sales Representatives and Field Executives across every stage of sales funnel
- High-Trust Formats: Produce WhatsApp-ready digital summaries, objection-handling guides, customer proposal decks, and leave-behind print materials.
- Product Marketing: Create clear visual walkthroughs and warranty explainers for our customer monitoring app and hardware components.

3. Digital & Performance Marketing

- Search & Local Discovery: Manage website landing pages, technical SEO for residential energy optimization,



and Google Business Profile (GBP) dominance and review generation across all district hubs.
- Paid Acquisition: Running Meta and Google Search campaigns, maintaining strict standards for lead quality, Cost Per Lead (CPL), and customer acquisition cost (CAC).
- Lead Re-engagement: Partner with Inside Sales to develop structured multi-channel nurture flows (WhatsApp) to move unconverted inquiries through the funnel.

4. Field & Channel Marketing

- Channel Partner Enablement: Develop structured dealer onboarding kits, point-of-sale branding, and co-branded promotional assets to recruit and activate electrical contractors, architects, and local retail partners.
- Community Activations: Design standardized BTL toolkits (canopy layouts, pull-up displays, direct-mail flyers, and presentation scripts) for sales teams running activations in Resident Welfare Associations (RWAs), villa societies, and bank branches.
- Customer Advocacy & Referral Programs: Build systematic referral and community ambassador programs that turn satisfied rooftop solar owners into vocal advocates

Candidate Profile & Qualifications

- Experience: 6 years of hands-on marketing experience in high-involvement B2C categories, clean-tech, consumer durables, fintech, or fast-growing consumer startups.
- Creative & Execution: Skills in visual design, multimedia video editing, or conversion copywriting—you can create high-quality initial assets yourself without waiting on external support.
- Comfortable producing the first version of collateral yourself while managing content calendars, regional requests, and external vendors against strict deadlines.
- Program Management: Strong organizational ability to run a multi-state marketing calendar and hold external agencies/freelancers accountable to tight deadlines.

Advantages:

- Health insurance

Application Question(s):

- Please provide a link to your portfolio or share 2–3 examples of marketing collateral or content you personally designed or wrote

Experience:

- brand or growth marketing for B2C products or services: 5 years (Preferred)

Work Location: In person

📌 Marketing Lead (Kochi)
🏢 Sunlane Cleantech private
📍 Kochi