- Plan and manage digital marketing strategies across multiple channels.
- Manage and optimize PPC campaigns on Google Ads and Meta Ads.
- Monitor campaign performance, budgets, ROI, CPC, CPL and conversion rates.
- Develop and execute email marketing campaigns, including audience segmentation, automation, drip campaigns and lead nurturing.
- Analyze campaign data and prepare performance reports with actionable insights.
- Coordinate with SEO, content, design, sales and development teams.
- Manage marketing timelines, campaign deliverables and overall execution.
- Identify opportunities to improve lead generation, customer engagement and conversions.
- Conduct competitor research, audience analysis and campaign performance reviews.
- Track KPIs and ensure marketing activities align with business objectives.
Required Skills
- Strong understanding of digital marketing and campaign management.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of email marketing platforms such as Mailchimp, HubSpot or similar tools.
- Proficiency in analytics, conversion tracking and performance reporting.
- Solid project management, communication and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field preferred.
- Relevant experience in digital marketing, PPC and email marketing.