Key Responsibilities1. Google Ads Campaign Management

- Plan, create, launch, and manage Google Ads campaigns.
- Build and optimize Search campaigns for AI development, custom software, mobile applications, web development, and automation services.
- Structure campaigns, ad groups, keywords, ads, and landing pages according to service categories.
- Configure location targeting for India and international markets, including the USA, Canada, Europe, Asia, and the Middle East.
- Manage campaign budgets, bidding strategies, schedules, devices, and audience settings.
- Monitor campaign delivery, impressions, clicks, and lead performance.

2. Keyword Research & Search Intent

- Conduct keyword research using Google Keyword Planner and other relevant tools.
- Analyze average monthly searches, competition, estimated CPC, and search intent.
- Identify high-commercial-intent keywords for B2B technology services.
- Develop keyword lists, organize keywords into relevant ad groups, and select appropriate match types.
- Build and maintain negative keyword lists to reduce irrelevant clicks.
- Review search terms regularly and eliminate low-quality traffic.
- Research competitor advertising strategies and keyword opportunities.

3. Ad Copy & Asset Optimization

- Write compelling Google Ads headlines and descriptions within platform limits.
- Create and optimize Responsive Search Ads.
- Develop callouts, sitelinks, structured snippets, and other eligible ad assets.
- Test different value propositions, calls to action, and messaging.
- Ensure ad copy accurately reflects the service, landing page, pricing, and business offering.

4. Conversion Tracking & Analytics

- Set up and troubleshoot Google Ads conversion tracking.
- Work with Google Tag Manager, Google Analytics 4 (GA4), and Google Tag Assistant.
- Track successful website form submissions, qualified phone calls, and other meaningful lead actions.
- Verify that conversions fire correctly and are not counted multiple times.
- Diagnose conversion actions showing inactive, unverified, or needs-attention statuses.
- Configure primary and secondary conversion actions appropriately.




- Maintain accurate attribution and conversion reporting.

5. B2B Lead Generation & Optimization

- Develop strategies to generate qualified business enquiries.
- Monitor cost per lead (CPL), conversion rate, click-through rate (CTR), cost per click (CPC), and impression share.
- Evaluate lead quality, not just total lead volume.
- Work with the sales team to understand lead quality and improve campaign targeting.
- Optimize campaigns toward qualified leads and sales opportunities when reliable conversion data is available.
- Identify opportunities to improve lead-to-customer conversion rates.

6. Landing Page & Website Optimization

- Review landing pages for relevance, usability, mobile responsiveness, page speed, and conversion performance.
- Recommend improvements to headlines, forms, calls to action, trust signals, and page content.
- Ensure keyword themes, ad messaging, and landing page content are aligned.
- Collaborate with web development and design teams to implement conversion improvements.

7. Budget & Performance Management

- Manage advertising budgets according to campaign objectives and business priorities.
- Identify wasted spend and reallocate budgets toward better-performing campaigns.
- Analyze performance by country, city, keyword, device, and campaign.
- Prepare regular performance reports with clear recommendations and next steps.
- Scale campaigns only when performance and lead quality justify increased spending.

8. Reporting & Continuous Improvement

- Prepare daily monitoring reports and weekly/monthly performance summaries.
- Maintain campaign trackers, keyword research sheets, and budget reports.
- Conduct structured A/B tests and document findings.
- Keep up to date with Google Ads policies, campaign features, and optimization practices.




- Communicate campaign results, issues, and proposed actions to management.

Required Skills

- Solid hands-on experience with Google Ads Search campaigns.
- Practical knowledge of keyword research, match types, negative keywords, and search-term analysis.
- Experience generating B2B leads for technology, SaaS, IT, or professional services.
- Strong knowledge of Google Keyword Planner, GA4, Google Tag Manager, and conversion tracking.
- Ability to analyze CPC, CTR, conversion rate, CPL, CPA, and ROAS where applicable.
- Experience with geographic targeting and international lead generation.
- Strong Excel or Google Sheets skills.
- Good analytical, communication, and problem-solving skills.

Preferred Qualifications

- Google Ads Search Certification.
- Experience promoting AI development, custom software, SaaS, mobile apps, or IT services.
- Experience running campaigns for India and international B2B markets.
- Knowledge of landing page CRO and lead qualification.
- Familiarity with CRM integration and offline conversion imports.
- Experience with Google Ads Editor and Looker Studio.

Key Performance Indicators (KPIs)

Performance will be evaluated using relevant business metrics, including:

- Number of qualified leads generated.
- Cost per qualified lead.
- Lead-to-opportunity conversion rate.
- Conversion tracking accuracy.
- Search-term relevance and negative keyword coverage.
- Campaign budget utilization.
- CTR and landing page conversion rate.
- Wasted advertising spend reduction.
- Sales opportunities and revenue contribution where measurable.

Targets will be established after reviewing the available budget, historical campaign performance, target markets, and baseline lead quality.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 2–4 years of hands-on Google Ads experience.
- Demonstrated experience managing and optimizing Search campaigns.
- Practical knowledge of conversion tracking and performance reporting.

Pay: ₹347,000.00 - ₹1,580,000.00 per year

Work Location: Remote

📌 Google Ads Specialist (India)
🏢 Infinite Technology Solutions
📍 India