We're Hiring | Cluster Head – General Trade (FMCG)

Location: Jaipur
Experience: 10–15 years
Industry: FMCG
Employment Type: Full-time | Permanent
Qualification: Postgraduate in Business Management

About the Opportunity

HireBent Consultancy is hiring a Cluster Head – General Trade for a leading FMCG organization.

We are looking for an experienced sales leader with a strong track record in General Trade operations, regional sales management, distribution expansion, business growth and team leadership.

The ideal candidate should possess strong commercial acumen, a strategic mindset and hands-on experience managing large sales teams and distributor networks.

Key Responsibilities

- Lead and drive General Trade sales operations across assigned regions and markets.
- Develop and execute annual business plans, regional sales strategies, budgets and revenue targets.
- Drive primary and secondary sales growth, market share and retail penetration.
- Strengthen distributor networks to improve market coverage, product availability and retail service levels.
- Identify market expansion opportunities and develop strategies to increase distribution reach.
- Lead, mentor and develop regional sales teams, including Area Sales Managers and field sales teams.
- Establish sales territories, targets and performance benchmarks.
- Work closely with Marketing teams to support new product launches, trade promotions and brand visibility initiatives.
- Monitor market trends, competitor activities, sales productivity and regional business performance.
- Drive operational efficiency,



cost control and budget management.
- Ensure strong execution of sales processes, company policies and compliance requirements.
- Build a high-performance sales culture through coaching, reviews and continuous improvement.

Candidate Requirements

- 10–15 years of experience in FMCG sales, with strong General Trade exposure.
- Proven experience in managing regional sales operations, distributor networks and field sales teams.
- Strong understanding of primary and secondary sales, distribution management and retail execution.
- Experience in annual business planning, sales forecasting, budgeting and market expansion.
- Demonstrated ability to lead and develop Area Sales Managers and frontline sales teams.
- Strong analytical, commercial, negotiation and stakeholder management skills.
- Excellent communication and leadership capabilities.
- Postgraduate qualification in Business Management.

Preferred Background

Candidates from established FMCG, Personal Care, Home Care, Food & Beverage or Consumer Products organizations with strong General Trade distribution experience will be preferred.

Interested Candidates

Please share your updated CV to [email protected] along with the following details:

- Current CTC (Fixed + Variable)
- Expected CTC
- Notice Period
- Current Location
- Regions / States Handled
- Annual Business Turnover Managed
- Team Size and Distributor Network Handled

Pay: ₹4,000,000.00 - ₹4,500,000.00 per year

Advantages:

- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Cluster Head (Jaipur)
🏢 HireBent
📍 Jaipur