We are seeking an experienced, analytical, and results-driven Google Ads Specialist to manage, optimize, and scale our paid search, display, video, and Performance Max campaigns.

In this role, you will be responsible for end-to-end campaign creation, keyword research, A/B testing, bid management, and conversion tracking. Your primary goal will be to maximize ROI, lower Acquisition Costs (CPA/CAC), and drive measurable growth for our business/clients.

Key Responsibilities

- Campaign Strategy & Execution: Plan, build, and manage high-performing Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube, and Remarketing).
- Keyword & Audience Research: Perform continuous keyword discovery, expansion, and negative keyword optimization to drive qualified traffic.
- Ad Copywriting & A/B Testing: Draft compelling ad copy and extensions, test variations, and optimize dynamic ads for improved Click-Through Rates (CTR) and Quality Scores.
- Bid & Budget Optimization: Monitor daily spend, adjust bidding strategies (Target CPA, Target ROAS, Maximize Conversions), and reallocate budgets to top-performing campaigns.
- Conversion Tracking & Analytics: Set up and troubleshoot conversion tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Landing Page Optimization: Collaborate with design/development teams to test landing page layouts, headlines, and calls-to-action (CTAs) to boost conversion rates.
- Reporting & Performance Tracking:



Prepare and present weekly/monthly performance reports detailing key metrics (ROAS, CPA, CTR, Conversions) and strategic recommendations.
- Stay Ahead of Trends: Keep up-to-date with Google Ads updates, industry trends, and emerging PPC automation tools.

Requirements & Qualifications

- Experience: 3+ years of hands-on experience managing Google Ads accounts with a proven track record of scaling budgets and delivering strong ROI.
- Certifications: Active Google Ads Certifications (Search, Measurement, Display/Shopping) preferred.
- Technical Proficiency:
- Deep expertise in Google Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Analytical Skills: Strong ability to analyze data, uncover insights, and turn complex numbers into actionable strategy.
- Communication: Excellent written and verbal communication skills for ad copywriting and performance reporting.
- Self-Motivated: Ability to work independently, prioritize tasks, and meet target KPIs.

Preferred Qualifications (Bonus)

- Experience with Google Merchant Center (GMC) for E-commerce / Shopping campaigns.
- Knowledge of complementary advertising channels (Meta Ads, LinkedIn Ads, Bing/Microsoft Ads).
- Basic understanding of HTML/CSS or web tracking scripts.

Pay: ₹12,000.00 - ₹30,000.00 per month

Benefits:

- Versatile schedule

Work Location: In person

📌 Google Ads Specialist / PPC Manager (Remote / Full-Time) (Thiruvananthapuram)
🏢 Digitone
📍 Thiruvananthapuram