Key Challenges:
1. Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
2. Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Tradeshow Management
- Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.
KRA2
Product Re-engineering
- Pure Product cost improvement of L2L through product re-engineering measures,
clearly demonstrating the impact
- Infusing freshness into the line through product innovation
KRA3
Category performance
- Season range primary performance
- category volume growth
- category performance in wholesale trade
- Season range secondary performance
- Core line secondary performance
KRA4
Product Lifecycle Management
- Product grids
- TS Analysis
- Sell Through charts
- Market Benchmarking
KRA5
Quality Improvement
- Actions to be taken on PPMH scores for the category
- Analysis of cause of defects and quality issues
KRA6
Partner visits
- Vendor, Market and Factory visits
📌 Assistant Manager - Product, Van Heusen (Karnataka)
🏢 Aditya Birla Group
📍 Karnataka
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