Generative Engine Optimization strategist (Bengaluru)

Generative Engine Optimization strategist (Bengaluru)

25 Oct
|
Connectify.global
|
Bengaluru

25 Oct

Connectify.global

Bengaluru

Company Description Connectify.global (Connectify Technologies) operates at the intersection of technology, intelligence, and execution, partnering with visionary organizations to build transformative digital experiences and AI-powered products. The company focuses on engineering enterprise solutions that aim to redefine industries rather than simply automate existing processes. Teams at Connectify.global work closely with clients to design, implement, and optimize advanced technology solutions that drive measurable business impact. The environment is fast-paced, innovation-driven, and highly collaborative, offering professionals the opportunity to work on cutting-edge projects with global reach.

About the Role
• Looking for an experienced SEO & GEO Expert who combines strong SEO fundamentals with practical Generative Engine Optimization (GEO)
• Grow organic visibility in traditional search while helping brands become more discoverable, accurately represented, and cited across AI-powered search experiences
• Ideal candidate is hands-on, analytical, and able to own strategy through execution, from technical audits and content planning to experimentation, reporting, and measurable business outcomes

Key Responsibilities
1. SEO Strategy & Technical Optimization
• Develop SEO strategies to improve organic rankings, qualified traffic, leads, and conversions
• Audit crawling, indexing, site architecture, internal linking, redirects, canonicals, XML sitemaps, Core Web Vitals, and page speed
• Conduct keyword and search-intent research, competitor analysis, content-gap analysis, and topical-cluster planning
• Optimize page titles, meta descriptions, headings, URLs, internal links, on-page content, and structured data/schema markup
• Identify ethical link-building and digital PR opportunities; collaborate with developers on technical fixes
• Monitor performance using Google Search Console, GA4, and tools such as Ahrefs, Semrush, and Screaming Frog 2. Generative Engine Optimization (GEO) & AI Search
• Improve brand visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI-search experiences
• Research target prompts and customer questions; monitor brand mentions, cited sources, source URLs,



competitor visibility, and response sentiment
• Analyze why competitors are referenced and find practical ways to improve the brand’s eligibility for citations
• Create clear, accurate, evidence-backed content that is easy for users and AI systems to understand and retrieve
• Strengthen entity signals, topical authority, internal linking, source credibility, and consistency of brand information across trusted sources
• Build repeatable prompt-testing and GEO measurement frameworks; report changes without promising guaranteed AI rankings or citations 3. Content, Authority & Reputation
• Build content briefs for service pages, pillar pages, FAQs, comparisons, expert resources, and case studies aligned with search intent
• Work with writers and subject-matter experts to demonstrate E-E-A-T (experience, expertise, authority, trustworthiness)
• Identify credible third-party mentions, relevant directories, industry publications, community opportunities, and review-generation initiatives
• Audit existing content and recommend updates, consolidation, or removal based on quality, relevance, and performance 4. Analytics, Experimentation & Collaboration
• Define baselines and KPIs for organic performance and AI visibility; track rankings, clicks, impressions, qualified visits, leads, citations, and mentions where measurable
• Run experiments, interpret results, and turn data into prioritized recommendations and monthly reports
• Coordinate with developers, writers, designers, and marketing teams; manage multiple projects and prioritize by impact, effort, and business value 5. Required Skills & Qualifications
• 2+ years of hands-on SEO experience, including technical SEO, content strategy, and measurable organic growth
• Practical experience with GEO, AEO, or AI-search visibility optimization,



backed by examples or a clear measurement methodology
• Strong understanding of crawling, indexing, search intent, ranking systems, information retrieval, and content discovery
• Proficiency with Google Search Console, GA4, and at least one major SEO toolset (Ahrefs, Semrush, or Screaming Frog)
• Experience with technical audits, schema markup, keyword research, content optimization, competitor analysis, and reporting
• Ability to work with developers, communicate recommendations clearly, and independently move from diagnosis to implementation
• Solid analytical thinking, research skills, communication, and an execution-oriented mindset 6. Good to Have
• Experience measuring AI citations and brand mentions across multiple AI platforms
• Knowledge of entities, knowledge graphs, semantic SEO, RAG, and modern search/retrieval concepts
• Python, SQL, APIs, or automation for SEO/GEO data collection and analysis
• Agency or multi-client experience, digital PR, reputation management, JavaScript SEO, or headless websites 7. What Success Looks Like
• Improved relevant organic rankings, qualified organic traffic, and conversions against agreed baselines
• Increased visibility, relevant citations, and accurate brand mentions across a defined set of target AI prompts, where measurable
• Resolved technical issues affecting crawling, indexing, and content discovery
• A repeatable SEO + GEO workflow with clear priorities, credible reporting, and evidence of what is working
• Performance evaluated against agreed baselines, realistic targets, and business outcomes, not rankings or AI mentions alone 8. Ideal Candidate
• A practitioner, not just a strategist
• Can audit a website, identify SEO and GEO opportunities, implement or guide changes, measure results, and explain what worked and why
• Candidates with only theoretical GEO knowledge and no practical SEO depth may not be the right fit 9. Application Requirements
• Share your resume, relevant project experience, and examples of measurable SEO and/or GEO results
• Shortlisted candidates may be asked to complete a practical website audit and present a 90-day action plan

📌 Generative Engine Optimization strategist (Bengaluru)
🏢 Connectify.global
📍 Bengaluru

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