Company Description Dridha is a jewelry brand specializing in 925 sterling silver pieces plated with 2.5 microns of 18K gold, offering customers both quality and longevity. Each batch is rigorously tested for silver purity and plating thickness, and customers can instantly access test reports via a QR code on the product card. The brand stands behind its craftsmanship with services such as replating or buyback when a piece needs care, reinforcing a commitment to durability and trust. Applicants joining Dridha will be part of a team focused on transparency, quality assurance, and long-term customer relationships in the premium jewelry space. Role Description The Content Creator role at Dridha is a full-time position based in Mumbai with a hybrid work arrangement, combining in-office collaboration with some work-from-home flexibility. In this role, the Content Creator will plan, create, and publish engaging content across digital platforms, including social media, website, email, and online marketplaces, to showcase Dridha’s products and brand values. Day-to-day tasks include developing content calendars, producing visual and written content, coordinating product shoots, and adapting brand stories into short-form videos, posts, and campaigns. The role involves collaborating with marketing and design teams to ensure consistent brand messaging, monitoring content performance,



and refining content based on analytics and feedback. The Content Creator will also contribute ideas for campaigns, launches, and brand collaborations that highlight Dridha’s quality, testing processes, and customer care. Qualifications
• Robust skills in content creation for digital platforms, including social media posts, short-form videos, product storytelling, and basic copywriting.
• Ability to develop and follow content calendars, align content with marketing campaigns, and maintain consistent brand voice and visual identity.
• Experience with basic photo and video editing tools, familiarity with shooting content on smartphones or cameras, and an eye for design and aesthetics.
• Comfort using social media and e-commerce platforms, with an understanding of audience engagement, trends, and performance metrics.
• Excellent written and verbal communication skills in English; proficiency in additional languages commonly used in Mumbai is a plus.
• Ability to work both independently and collaboratively in a hybrid setup, managing time and priorities effectively.
• Prior experience in fashion, jewelry, lifestyle, or consumer brands is beneficial but not mandatory.
• Relevant education or training in media, communication, design, marketing, or a related field is preferred, or equivalent practical experience.

📌 Content Creator (Mumbai)
🏢 Dridha
📍 Mumbai