About PY INDSOL PY Industrial Solutions Private Limited (PY INDSOL) is building a platform for buying and selling reliable used machinery. We're a lean, growing team of 8, based in Red Fields, near Race Course, Coimbatore. We're looking for a sharp, people-oriented individual who is curious about human behaviour, naturally good at reading people, and excited by the intersection of sales, marketing and strategy. This isn't a conventional digital marketing role. You'll start with hands-on work on building relationships with prospects, understanding customer behaviour and learning what makes people respond. As you develop this understanding, you'll gradually transition into shaping our marketing strategy, with a focus on audience insights, positioning, messaging and digital growth. Phase 1: Business Development & Customer Intelligence Your initial focus will be on the ground, understanding our customers and building the foundations for effective marketing. ● Research and understand prospects: Study LinkedIn profiles, professional backgrounds, companies and other available information to develop hypotheses about a prospect's priorities, likely needs and communication preferences. ● Initiate conversations: Generate leads through networking, prospect research, cold calling, messaging and follow-ups. Coordinate site visits at short notice when required. ● Read the room: Pay attention to tone, questions, objections, response patterns and engagement to understand a prospect's level of interest, concerns and decision-making priorities. ● Adapt the pitch: Tailor opening messages, calls, follow-ups and sales conversations to different individuals instead of relying on a one-size-fits-all script. ● Learn from every interaction: Analyse positive responses, objections, unanswered messages and unsuccessful calls. Form hypotheses about why a particular approach did or didn't work,



then test and refine it. ● Qualify prospects: Develop a practical understanding of a prospect's requirements, buying intent, decision-making process and reliability, validating assumptions through conversation and evidence. ● Build relationships and close deals: Nurture promising leads, negotiate terms, coordinate with the team and work towards converting conversations into business. ● Track and improve performance: Monitor meaningful KPIs, including response rates, quality of conversations, follow-up effectiveness, qualified leads, site visits and conversions. Phase 2: Transition into Digital Marketing Strategy As you demonstrate a strong understanding of our customers and business, your responsibilities will progressively expand into marketing strategy. ● Translate real-world customer interactions into audience insights and customer personas. ● Identify patterns in customer needs, objections, motivations and buying behaviour. ● Develop and refine messaging, positioning, outreach campaigns and content direction. ● Contribute to digital marketing campaigns, channel selection, lead generation strategy and audience targeting. ● Use campaign and sales data to evaluate what's working, identify gaps and improve performance. ● Work with the founders and sales leadership to connect marketing activity with business outcomes. The transition will be based on demonstrated ability , rather than a fixed timeline. What we're looking for : ● People intuition:



The ability to form thoughtful hypotheses about people from their qualified profiles and early interactions, and validate those hypotheses through conversation. ● Communication: Strong verbal and written communication skills, with the ability to adapt your tone, messaging and approach to different audiences. ● Strategic curiosity: An instinct to ask why people respond the way they do, what drives their decisions and how communication can be improved. ● Initiative and energy: A proactive, self-driven attitude. You're comfortable taking the first step, starting conversations and figuring things out. ● Analytical thinking: The ability to recognise patterns, learn from feedback and turn observations into actionable improvements. ● Adaptability: You're comfortable with changing priorities, ambiguity and the realities of working in a lean startup. ● Integrity: You communicate honestly, follow through on commitments and distinguish between a promising lead and a genuinely qualified prospect. ● Collaboration: You're comfortable working closely with founders, sales leadership and the wider team. Experience & other requirements ●

Experience:
freshers ( or ) individuals with no more than 5 years of hands-on experience in business development, sales, growth, marketing or a customer-facing role. ●

Location:
Based in Coimbatore or genuinely willing to relocate and build their career here. ● Languages: Strong English communication skills. Tamil and other languages are an advantage. ●

Education:
We value demonstrated ability, curiosity and initiative over a specific degree. If you are someone who understands that good marketing starts with understanding people, enjoys figuring out what makes them tick, and wants the opportunity to turn that instinct into strategy, we'd like to hear from you.

📌 Digital Marketing Strategist (Coimbatore)
🏢 PY INDSOL
📍 Coimbatore