Senior Campaign ManagerCompany: AstroGuruji

Location:
Mumbai, India

Job Type
Full-time, In office Company DescriptionAstroGuruji is a digital platform that connects users with verified astrologers through chat and voice consultations, making it easier to access personalized astrological guidance. The platform enables users to explore expert profiles, understand astrologers' specializations, and select consultations that match their needs. AstroGuruji focuses on building a trustworthy, accessible, and convenient user experience by combining traditional astrological knowledge with contemporary technology. As the company enters an exciting growth phase, there are significant opportunities to shape new products, marketing strategies, campaigns, and customer experiences while driving user acquisition, engagement, and retention. Role DescriptionAstroGuruji is looking for a results-driven Senior Campaign Manager to lead and execute integrated marketing campaigns across digital, paid media, performance marketing, and offline channels. This role requires robust hands-on expertise in Google Ads, Meta Ads, and other paid advertising platforms, along with the ability to develop data-driven campaign strategies that maximize customer acquisition, improve conversion rates, and drive revenue growth. The ideal candidate will own the complete campaign lifecycle, from strategy development and audience targeting to campaign execution, budget management, performance analysis, and optimization. The role involves close collaboration with product, sales, creative, and business teams to deliver impactful campaigns aligned with organizational objectives. The candidate will also lead campaign planning, manage external agencies and vendors, mentor junior team members, and identify new growth opportunities across paid, organic, and integrated marketing channels.

Key Responsibilities
1. Performance Marketing and Paid Advertising
• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube Ads, Google Display Network, and other relevant paid media platforms.
• Manage campaigns across Google Search, Display, Performance Max, remarketing, app promotion, lead generation, and conversion-focused advertising.
• Develop and execute paid social campaigns across Facebook, Instagram, and other relevant platforms, including audience targeting, retargeting, lookalike audiences, and creative testing.
• Explore and manage additional paid channels such as LinkedIn Ads, programmatic advertising, affiliate marketing, influencer promotions, and other emerging acquisition platforms, wherever relevant to business goals.
• Drive user acquisition, app installs, registrations, first-time consultations, repeat purchases, and revenue growth through performance-driven campaigns.
• Optimize campaign performance against key metrics, including CAC, CPA, CPI, CTR, CPC, CPM, conversion rate, ROAS, and LTV.
• Conduct continuous A/B testing of ad creatives, headlines, landing pages, audience segments, bidding strategies, and campaign structures.
• Monitor campaign pacing, allocate budgets efficiently, and scale high-performing campaigns while reducing wasted advertising spend. 2. Campaign Strategy and Execution
• Develop comprehensive campaign strategies aligned with business objectives, target audiences, and growth targets.
• Own end-to-end campaign planning, execution, monitoring,



and optimization across digital and offline channels.
• Build and maintain monthly, quarterly, and annual campaign calendars, ensuring timely execution and delivery of marketing assets.
• Plan seasonal campaigns, promotional offers, festive campaigns, product launches, referral initiatives, and customer retention programs.
• Coordinate with creative, content, product, sales, and external agency teams to deliver high-quality campaigns on schedule.
• Ensure consistent brand messaging across paid advertisements, landing pages, app promotions, social media, and other marketing touchpoints. 3. Growth Marketing and Funnel Optimization
• Design campaigns across the entire marketing funnel, from awareness and consideration to acquisition, conversion, retention, and reactivation.
• Identify opportunities to improve the customer journey and reduce drop-offs across app installs, registrations, consultation bookings, and payments.
• Work closely with product and analytics teams to improve conversion funnels, landing pages, onboarding flows, and in-app promotional experiences.
• Develop remarketing, retargeting, cross-selling, upselling, and win-back campaigns to improve repeat usage and customer lifetime value.
• Collaborate with CRM teams on push notifications, email, SMS, WhatsApp, and other customer engagement campaigns, where applicable.
• Identify recent audience segments, acquisition channels, and growth opportunities to support scalable business expansion. 4. Analytics, Reporting, and Optimization
• Track, analyze, and report campaign performance using dashboards, advertising platform reports, and analytics tools.
• Demonstrate proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Meta Pixel, Meta Conversions API, and app attribution platforms.
• Work with tools such as Firebase, AppsFlyer, Adjust, or similar analytics and attribution platforms, as applicable.
• Monitor campaign KPIs, prepare performance reports, and present actionable insights and recommendations to management.
• Ensure accurate tracking of app installs, registrations, purchases, consultation bookings, and other important conversion events.
• Use data-driven insights to improve campaign effectiveness, budget utilization, audience quality, and return on advertising spend.
• Forecast campaign performance, manage budgets, and establish measurable goals for each campaign. 5. Team Leadership and Stakeholder Management
• Lead campaign planning and execution while ensuring accountability, efficiency, and timely delivery.
• Mentor junior marketers and campaign executives, helping them improve their campaign management and analytical skills.
• Manage external advertising agencies, media partners, creative agencies, and other marketing vendors.
• Collaborate with product, sales, design, content, operations, and leadership teams to align campaigns with business priorities.
• Stay updated on digital advertising trends, platform updates, campaign best practices,



and emerging growth opportunities. Required Qualifications and Skills
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A relevant postgraduate qualification or professional certification is an advantage.
• Proven experience in digital marketing, performance marketing, growth marketing, or integrated campaign management, preferably in consumer-facing businesses, mobile applications, marketplaces, or technology-enabled services.
• Strong hands-on proficiency in Google Ads and Meta Ads, including campaign setup, audience targeting, budget allocation, bidding strategies, conversion tracking, optimization, and performance reporting.
• Experience managing multiple paid advertising channels, including Google Search, Display, YouTube, Meta, remarketing, and app acquisition campaigns.
• Working knowledge of other paid advertising platforms and acquisition channels, such as LinkedIn Ads, programmatic advertising, affiliate marketing, and influencer campaigns.
• Strong understanding of performance marketing metrics, including CAC, CPA, CPI, CPC, CPM, CTR, conversion rate, ROAS, and LTV.
• Proficiency in Google Analytics 4, Google Tag Manager, conversion tracking, campaign attribution, and marketing dashboards.
• Experience with app marketing, mobile attribution, and app install campaigns is highly desirable.
• Ability to analyze campaign data, identify performance gaps, and translate insights into actionable optimization strategies.
• Robust project management skills, with the ability to manage multiple campaigns, budgets, timelines, and stakeholders simultaneously.
• Excellent communication, presentation, coordination, and problem-solving skills.
• Demonstrated leadership capabilities, including mentoring team members and managing external agencies or vendors.
• A growth-oriented mindset with a strong focus on measurable outcomes, accountability, and continuous experimentation.
• Ability to thrive in a fast-paced, dynamic, and performance-driven work environment.
• Interest in astrology or openness to learning about the astrology industry is an added advantage. Preferred Experience
• Experience scaling paid acquisition campaigns for mobile apps, consumer platforms, marketplaces, or subscription-based businesses.
• Hands-on experience with large or multi-channel advertising budgets and demonstrated success in improving ROAS and reducing acquisition costs.
• Experience with app attribution tools such as AppsFlyer, Adjust, or Firebase.
• Familiarity with landing page optimization, marketing automation, CRM campaigns, and conversion rate optimization.
• Google Ads and Meta Blueprint certifications are an advantage. Key Success MetricsThe Senior Campaign Manager will be evaluated on measurable business and marketing outcomes, including:
• Growth in qualified users, app installs, registrations, and first-time consultations.
• Improvement in customer acquisition cost (CAC) and cost per acquisition (CPA).
• Improvement in return on ad spend (ROAS) and overall campaign profitability.
• Increased conversion rates across the acquisition and consultation booking funnel.
• Improved user engagement, repeat consultations, and customer retention.
• Efficient budget utilization and timely campaign execution.
• Successful launch and scaling of new marketing channels and campaign initiatives.

📌 Senior Campaign Manager (Mumbai)
🏢 AstroGuruji
📍 Mumbai