Company Description Truhome Finance Limited, formerly known as Shriram Housing Finance Limited, is a housing finance company registered with the National Housing Bank (NHB). The company is a leading affordable housing finance provider, focused on serving low
- and middle-income customers across India. Truhome has developed proprietary sales tools that enable productive service for self-employed customers, a key segment of its portfolio. With over 170 branches across 16 states and more than 150 operational locations, the company has served over 250,000 customers. Around 4,000 employees support Truhome’s mission to expand access to housing finance and deliver customer-centric solutions. Role Description The Branch Sales Manager role is a full-time, on-site position based in Lucknow. The Branch Sales Manager will lead and manage branch sales operations, drive business growth in the affordable housing segment, and ensure achievement of sales targets and key performance indicators. Responsibilities include supervising and mentoring the sales team, planning and executing local market penetration strategies, and building strong relationships with channel partners, customers, and other stakeholders. The role involves overseeing lead generation, customer acquisition, loan sourcing and conversion, and coordinating with credit, operations, and collections teams to ensure smooth end-to-end processing. The Branch Sales Manager will monitor branch performance,



ensure compliance with company policies and regulatory guidelines, and maintain high standards of customer service and ethical conduct. Qualifications
• Strong background in sales management, branch operations, and business development within financial services or housing finance.
• Proven skills in team leadership, people management, coaching, and performance monitoring.
• Ability to build and manage relationships with customers, channel partners, and local market stakeholders.
• Solid understanding of affordable housing finance, retail lending processes, and basic credit concepts.
• Competence in data analysis, reporting, and using sales tools or CRM systems to track performance.
• Excellent communication, negotiation, and presentation skills in English and local languages as needed.
• Strong organizational and problem-solving skills, with the ability to work independently and take accountability for branch outcomes.
• Bachelor’s degree in business, finance, commerce, or a related field; postgraduate qualifications in management or finance are an advantage.
• Prior experience in managing a branch or leading a sales team in NBFCs, banks, or housing finance companies is highly desirable.
• Willingness to work on-site in Lucknow and travel locally for business development and partner engagement.

📌 Branch Sales Manager (Lucknow)
🏢 Truhome Finance
📍 Lucknow