Associate Campaign ManagerCompany: AstroGuruji

Location:
Mumbai, India

Job Type
Full-time, In office Company DescriptionAstroGuruji is a digital platform that connects users with verified astrologers through chat and voice consultations, making astrological guidance more accessible and convenient. The platform allows users to explore experts, understand their areas of specialization, and choose consultations that fit their needs. Trust, ease of use, and a high-quality consultation experience are central to AstroGuruji’s mission. By combining traditional astrological knowledge with modern technology, the team is focused on building a reliable, user-friendly experience at every step. AstroGuruji is growing and continuing to expand its product, platform, marketing initiatives, and team. Role DescriptionAs an Associate Campaign Manager at AstroGuruji, you will support the planning, execution, monitoring, and optimization of marketing and promotional campaigns across digital and offline channels. This role requires hands-on knowledge of Google Ads, Meta Ads, and other paid advertising platforms, along with an understanding of performance marketing, audience targeting, campaign analytics, and conversion optimization. You will assist in setting up and managing advertising campaigns, monitoring daily performance, coordinating creative assets, tracking budgets, analyzing key metrics, and identifying opportunities to improve campaign results. You will work closely with marketing, sales, product, and creative teams to support user acquisition, app installs, engagement, consultation bookings, and business growth. The ideal candidate is analytical, organized, detail-oriented, and eager to develop expertise in paid media and digital campaign management in a fast-paced, growth-oriented environment.

Key Responsibilities
1. Paid Advertising and Performance Marketing
• Assist in planning, setting up, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube Ads, Google Display Network, and other relevant platforms.
• Manage and monitor Google Search, Display, Performance Max, remarketing, app promotion, and lead generation campaigns.
• Support paid social campaigns, including audience targeting, retargeting, creative testing, and campaign optimization.
• Assist with advertising on other platforms, such as LinkedIn Ads, programmatic advertising networks, affiliate channels, and other relevant paid media platforms.
• Monitor campaign budgets, impressions, clicks, app installs, registrations, conversions, and advertising spend.
• Identify opportunities to improve campaign performance, reduce acquisition costs, and increase return on advertising spend.
• Coordinate with creative and content teams to develop ad creatives, copy, and promotional assets. 2. Campaign Planning and Execution
• Support the development and execution of marketing campaigns aligned with business objectives and growth targets.
• Maintain campaign calendars, timelines, budgets, and execution trackers.




• Coordinate with internal teams and external agencies to ensure campaigns are launched on time.
• Assist with promotional campaigns, seasonal offers, festive campaigns, product launches, and customer acquisition initiatives.
• Ensure campaign messaging, creatives, landing pages, and promotional offers are consistent with brand guidelines.
• Track campaign deliverables and follow up with stakeholders to ensure timely execution. 3. Campaign Analytics and Reporting
• Monitor daily campaign performance and prepare regular reports on key marketing metrics.
• Track key performance indicators, including CPC, CPM, CTR, CPA, CPI, CAC, conversion rate, and ROAS.
• Use Google Analytics 4 (GA4), Google Ads reporting, Meta Ads Manager, spreadsheets, and dashboards to analyze campaign performance.
• Assist with Google Tag Manager, conversion tracking, Meta Pixel, and other tracking tools to ensure accurate campaign measurement.
• Identify performance trends, audience insights, and areas for improvement.
• Recommend data-driven changes to targeting, bidding, budgets, creatives, and campaign structure.
• Maintain accurate campaign records and communicate performance updates to relevant stakeholders. 4. Growth Marketing and User Acquisition
• Support campaigns designed to increase app installs, registrations, first-time consultations, and repeat user engagement.
• Assist in developing remarketing and retargeting campaigns to re-engage existing users and improve conversions.
• Help analyze the customer acquisition funnel and identify opportunities to reduce drop-offs.
• Coordinate with product and sales teams to align campaign activities with user acquisition and revenue objectives.
• Support initiatives across digital advertising, referral marketing, influencer campaigns, and customer engagement channels. 5. Project Coordination and Stakeholder Management
• Coordinate campaign activities with marketing, design, content, product, sales, and operations teams.
• Manage multiple campaign tasks, deadlines, and deliverables simultaneously.
• Communicate campaign requirements, progress updates, and performance insights clearly.
• Support external agency and vendor coordination, including creative delivery and campaign execution.
• Stay updated on paid advertising trends, platform updates, and digital marketing best practices. Required Qualifications and Skills
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Practical knowledge or experience in digital marketing, campaign management, performance marketing, or paid media advertising.
• Proficiency in Google Ads and Meta Ads Manager, including campaign setup, audience targeting,



budget management, bidding strategies, ad optimization, and performance reporting.
• Understanding of Google Search Ads, Display Ads, YouTube Ads, Performance Max, Facebook Ads, Instagram Ads, app promotion campaigns, and remarketing.
• Familiarity with other paid advertising platforms, including LinkedIn Ads, programmatic advertising, affiliate marketing, and other relevant digital advertising channels.
• Basic understanding of performance marketing metrics, including CPC, CPM, CTR, CPA, CPI, CAC, conversion rate, and ROAS.
• Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, Meta Pixel, and campaign analytics tools.
• Strong analytical skills and the ability to interpret campaign reports and identify optimization opportunities.
• Good communication, coordination, and project management skills.
• Proficiency in spreadsheets, presentation tools, and marketing dashboards.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Willingness to learn new marketing technologies, advertising platforms, and campaign optimization techniques.
• Ability to work independently while collaborating effectively with cross-functional teams.
• A proactive, growth-oriented mindset with a focus on measurable outcomes and continuous improvement.
• Interest in astrology or willingness to learn about the astrology industry is an advantage. Preferred Qualifications
• Hands-on experience running Google Ads and Meta Ads campaigns for mobile applications, consumer brands, e-commerce businesses, or digital platforms.
• Familiarity with app install campaigns, mobile attribution tools, Firebase, AppsFlyer, or Adjust.
• Basic knowledge of landing page optimization, A/B testing, retargeting, and conversion rate optimization.
• Google Ads, Google Analytics, or Meta Blueprint certifications are an advantage.
• Experience coordinating with creative agencies, marketing vendors, or external advertising partners is beneficial. Key Performance Indicators (KPIs)Performance in this role will be measured through:
• Timely and accurate campaign setup and execution.
• Growth in app installs, registrations, and qualified users.
• Campaign performance improvements across CPC, CTR, CPA, CPI, and ROAS.
• Efficient budget utilization and adherence to campaign budgets.
• Accuracy of campaign tracking, reporting, and analytics.
• Improvements in conversion rates and user acquisition performance.
• Effective coordination with internal teams and external partners. Why Join AstroGuruji?
• Opportunity to work with a growing technology-driven consumer platform.
• Hands-on exposure to Google Ads, Meta Ads, and multi-channel performance marketing.
• Opportunities to learn campaign analytics, audience targeting, and growth marketing strategies.
• Collaborative environment with exposure to marketing, product, and business teams.
• Opportunity to contribute directly to user acquisition and business growth.

📌 Associate Campaign Manager (Mumbai)
🏢 AstroGuruji
📍 Mumbai