Primary Responsibilities Planning Ownership
• Own the full planning process on assigned accounts — brief through flowchart, R&F; analysis, channel rationale, and measurement framework — with limited oversight required.
• Interrogate every brief before planning begins.
• Is the budget sufficient for the stated goals?
• Are the KPIs measurable and connected to business outcomes?
• Is the audience defined specifically enough to drive targeting decisions?
• Apply R&F; benchmarks to validate that plans achieve media sufficiency.
• Build channel mix rationale grounded in audience insight, not habit or default allocation.
• Connect media decisions to the client's growth challenge, not just their channel preferences.
• On accounts without an embedded Strategy resource, hold the strategic foundations: 5C's analysis, growth challenge articulation, and a workable comms framework to plan from. Research & Audience
• Lead competitive and market research on assigned accounts using MediaRadar, Pathmatics, and category sources — surfacing what it means for the plan, not just what it shows.
• Build and analyze audience profiles using Scarborough, Arima, Experian, and Placer.ai, translating behavioral insight into channel and messaging implications.
• Stay current on media effectiveness research, channel best practices, and industry trends — bring them to the plan proactively, not when asked. Measurement & Performance
• Collaborate with analytics on defining KPIs and success metrics before the plan is finalized.
• Support with measurement frameworks that connect media activity to business outcomes.
• Monitor in-flight performance and flag pacing issues, R&F; shortfalls, or optimization opportunities. Team Development




• Provide direct guidance and feedback to Associate Manager(s) and Associate Planners.
• Review junior planners' work with a coaching lens — explain the why, not just the fix.
• Model the brief interrogation and planning rigor you expect from others. Tools & Operations
• Proficient and independent across core tools:
• Planning & buying: Guideline, Strata, MarketMate
• Research & intelligence: Scarborough, Arima, MediaRadar, Placer.ai
• Reporting & productivity: Radio Locator, Excel, PowerPoint, Asana
• Use AI tools (including Claude) to accelerate research, analysis, and drafting — not to replace judgment.
• Maintain accurate budget tracking and flowcharts; own the handoff to Investment with no gaps. Experience
• 4–6 years of integrated media planning experience across digital and traditional channels.
• Demonstrated independence in plan development — owns the process, not just the outputs.
• Experience with hyperlocal and franchise/multi-unit clients a plus.
• Telecom and CPG industry vertical experience is a plus.
• At least one year in a role with responsibility for reviewing or guiding junior work. Skills & Knowledge
• Robust working knowledge of reach, frequency, and media sufficiency principles — can apply them, not just describe them.
• Ability to interrogate a brief and identify gaps before planning begins.
• Proficient across planning, research, and reporting tools listed above.
• Understands how channel decisions connect to business and audience outcomes — not just media metrics.
• Solid written and verbal communication; can present a plan rationale clearly and defend it when pushed.
• Attention to detail that shows up in the work, not just in a self-description.

📌 MANAGER - MEDIA PLANNING (Bengaluru)
🏢 Bandhan Technologies
📍 Bengaluru