ROLE PURPOSE The Manager
- Sales Analyst
- will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.

KEY RESPONSIBILITIES
Sales Reporting & Business Performance
• Develop and maintain executive dashboards and management reports.
• Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
• Monitor performance across markets, campuses, channels, and teams.
• Deliver insights and recommendations to improve business outcomes. Forecasting & Pipeline Analytics
• Build forecasting models using trends, pipeline data, and conversion metrics.
• Analyse the recruitment funnel from Lead to Enrolment.
• Develop base, upside, and downside scenarios.
• Identify risks and opportunities impacting future performance. Market Intelligence & Commercial Insights
• Monitor competitor activity, market demand, and recruitment trends.
• Track visa regulations and economic factors.
• Conduct market opportunity and risk assessments. KPI MANAGEMENT & SALES PRODUCTIVITY Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.
• Identify performance gaps and funnel leakages.
• Develop scorecards and benchmarking frameworks.
• Drive continuous improvement. CRM GOVERNANCE & DATA MANAGEMENT
• Ensure CRM data accuracy and integrity.
• Maintain reporting accuracy and KPI definitions.
• Improve CRM adoption and reporting utilization.
• Resolve data quality issues. PROCESS IMPROVEMENT & AUTOMATION




• Automate recurring reporting processes.
• Improve efficiency through analytics tools.
• Develop scalable dashboards and reporting solutions. CRO PERFORMANCE & COMMISSION MANAGEMENT
• Manage commission reporting and validation.
• Monitor productivity and performance metrics.
• Partner with Finance and Operations teams. CROSS-FUNCTIONAL COLLABORATION Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams. SKILLS & COMPETENCIES Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization. Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making. EXPERIENCE & QUALIFICATIONS
• Bachelor's Degree in related discipline.
• 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.
• Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools. SUCCESS MEASURES
• Improved forecast accuracy.
• Enhanced sales productivity and conversion rates.
• Better CRM data quality and reporting effectiveness.
• Increased automation and operational efficiency.
• Contribution towards enrolment growth and revenue achievement. GEDU Global Education is a dynamic and creative group of education providers. Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.

📌 Manager – Sales Analyst (Noida)
🏢 GEDU
📍 Noida