Job Role: Business Development Associate

Company: Counsel Union

Department: Business Development / Sales

Employment Type: Full-Time

Work Mode: Work from Office

Perks: Unlimited Incentives

About Counsel Union

Counsel Union is a practical psychology learning EdTech platform offering career-focused psychology

programmes for students, graduates and working professionals. Our programmes focus on practical learning,

skilled skill development and expert-led training across multiple psychology specialisations.

Role Overview

We are looking for a proactive, confident and target-oriented Business Development Associate to connect with

prospective customers, understand their requirements, promote our psychology programmes and convert

qualified leads into successful enrolments. The ideal candidate should have strong communication, sales and

negotiation skills, along with the ability to build relationships and achieve revenue targets.

Key Responsibilities

- Connect with prospective customers through phone calls, WhatsApp, Zoom or Google Meet.
- Generate and qualify leads through assigned enquiries and follow-up activities.
- Understand customer requirements and recommend suitable psychology programmes.
- Explain programme features, curriculum, eligibility, fees and career opportunities.
- Present programme benefits effectively and handle customer objections.
- Follow up with interested prospects and convert leads into enrolments.
- Achieve daily, weekly and monthly sales and revenue targets.
- Maintain an organised sales pipeline and update lead details,



follow-up notes and lead status in the CRM.
- Build and maintain strong relationships with prospective customers throughout the sales journey.
- Follow up on pending payments and support customers through the enrolment process.
- Prepare daily and weekly sales performance reports as required.
- Coordinate with the marketing and management teams to share feedback on lead quality, customer concerns and market trends.

PERKS: UNLIMITED INCENTIVES

Skills and Requirements

- Strong verbal and written communication skills.
- Good sales pitching, negotiation and persuasion abilities.
- Strong follow-up, objection-handling and closing skills.
- Target-oriented mindset with a focus on revenue generation.
- Ability to understand customer needs and recommend suitable solutions.
- Good interpersonal skills and relationship-building abilities.
- Basic knowledge of CRM systems and sales processes.
- Ability to manage multiple leads and prioritise follow-ups efficiently.
- Comfortable working in an office-based, target-driven environment.Prior experience in business development, inside sales, EdTech, education counselling or customer-facing
- sales will be preferred.
- Exposure to the psychology or education industry will be an added advantage.

Ideal Candidate

We are looking for a commercially driven individual who can identify customer needs, communicate

programme value, build trust and consistently convert qualified leads into enrolments. The candidate should be

proactive, organised, persuasive and motivated by achieving business and revenue goals.

📌 Business Development Associate (Noida)
🏢 Counsel Union
📍 Noida