The Performance Marketing Manager will be responsible for planning, executing and optimizing paid advertising across various online channels. The role directly impacts revenue, ACOS, TACOS and overall contribution margins.
This is a high-accountability role focused on scale and profitability.
Responsibilities
- Marketplace Advertising Management
- End-to-end management of Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
- Managing Flipkart Ads and platform-specific ad formats
- Planning and executing quick-commerce performance campaigns
- Keyword research, bid optimization and budget allocation
- Campaign Strategy Scaling
- Building structured campaign architecture (SKU-wise and category-wise)
- Launch strategy for new products
- Seasonal and sale event ad planning
- Scaling winning campaigns while maintaining profitability
- Performance Optimization
- Monitoring ACOS, TACOS, ROAS and contribution margins
- Daily tracking and optimization of campaigns
- Reducing wasted spend and improving ad efficiency
- Data-driven experimentation (A/B testing creatives, keywords, placements)
- Reporting Analytics
- Creating weekly and monthly performance reports
- Deep analysis of keyword trends, search terms and conversion rates
- Identifying scaling opportunities and risk areas
- Aligning ad strategy with inventory availability
- Cross-Functional Coordination
- Working closely with account management team
- Aligning with inventory planning to avoid stock-out during scale
- Coordinating with creative team for high-converting ad creatives
- Planning promotions in sync with marketing calendar
Ideal Candidate Profile
- 3-6 years of hands-on experience in e-commerce advertising
- Experience handling large ad budgets
- Strong understanding of ACOS, TACOS, ROAS and margin-based scaling
- Highly analytical with solid Excel skills
- Experience launching and scaling consumer brands
- Strong ownership mindset with focus on revenue growth
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Performance Marketing Manager (New Delhi)
🏢 Webby Toys
📍 New Delhi
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