- Develop the annual channel marketing strategy aligned with business and sales objectives.
- Identify channel-specific opportunities to improve brand presence, product penetration and offtake.
- Develop market and channel-specific marketing plans based on business priorities and local requirements.
- Identify emerging channel trends and recommend appropriate interventions.
2. Dealer &
- Distributor Engagement
- Develop and execute dealer and distributor engagement programs.
- Plan dealer meets, conferences, product launches, loyalty initiatives and channel engagement activities.
- Strengthen relationships with key channel partners through differentiated engagement programs.
- Develop initiatives to improve dealer advocacy and product preference.
- Work with Sales to identify high-value channel partners and develop targeted engagement plans.
3.
Trade
Promotions &
- Schemes
- Plan and execute trade schemes, incentive programs, contests and promotional initiatives.
- Work closely with Sales and Finance to develop commercially viable scheme structures.
- Monitor scheme performance, utilisation and effectiveness.
- Evaluate ROI and recommend optimisation of channel investments.
- Ensure timely communication and effective implementation of schemes across markets.
4.
Channel
Visibility &
- Merchandising
- Drive brand and product visibility across dealer and retail outlets.
- Develop and implement merchandising, branding and POSM strategies.
- Ensure effective utilisation and deployment of channel marketing assets.
- Develop guidelines for store branding, displays and product presentation.
- Conduct market audits to evaluate visibility and execution standards.
5.
Market
Activation
- Plan and execute market-level channel activations to support business growth.
- Coordinate product demonstrations, retailer activities, dealer events, roadshows and other BTL initiatives.
- Develop activation toolkits and ensure consistent execution across markets.
- Measure the effectiveness of activations and incorporate learnings into future plans.
6.
Sales
Enablement
- Partner closely with the Sales team to understand market requirements and channel challenges.
- Develop sales and channel communication materials to support product selling.
- Provide the field team with marketing toolkits, campaign guidelines and activation assets.
- Train and support sales teams on current channel marketing initiatives.
- Capture market feedback and translate it into actionable marketing interventions.
7. Competitor &
- Market Intelligence
- Track competitor channel programs, schemes, dealer initiatives and market activations.
- Monitor competitor visibility and merchandising practices.
- Analyse channel trends, pricing and promotional activity.
8. Budget &
- ROI Management
- Manage channel marketing budgets and ensure optimal utilisation.
- Track spends against approved budgets and ensure adherence to financial controls.
- Evaluate ROI of channel programs, activations and promotional initiatives.