: Vice President – Growth & Expansion

Company: Global Green Energy

Industry: Rooftop Solar / Renewable Energy

Location: Rajasthan

Role: VP – Growth & Expansion

Reports to: Founder / Managing Director

About the Role

We are looking for an entrepreneurial, execution-driven VP – Growth & Expansion who can take our business from a strong presence in three districts to a scalable, multi-district and eventually multi-state operation.

We have established a successful business model in our existing markets. The next challenge is to replicate, strengthen, and scale that success across new geographies.

This is not a strategy-only role. We need someone who can identify growth opportunities, develop expansion plans, build teams, establish local operations, and take complete ownership of delivering measurable business results.

Key Responsibilities

- Geographic Expansion Strategy
- Identify and prioritise new districts, cities, and regional markets based on demand, competition, market potential, and operational feasibility.
- Develop a phased expansion roadmap with clear revenue targets, budgets, timelines, and milestones.
- Create a repeatable market-entry playbook that allows the company to expand efficiently.
- Evaluate different expansion models, including company-owned operations, local partnerships, and channel networks.
- End-to-End Execution
- Take complete ownership of launching operations in new geographies.
- Build local sales teams, establish partnerships, and develop lead-generation channels.
- Coordinate with operations, installation, procurement, and customer service teams to ensure execution readiness.
- Establish processes and accountability structures that allow new markets to become commercially sustainable.
- Revenue & Business Growth
- Own revenue growth, sales targets, and market-level profitability.
- Develop customer acquisition strategies across digital, offline, referral, and partnership channels.




- Improve lead conversion, sales productivity, and customer acquisition economics.
- Identify opportunities in residential rooftop solar as well as commercial and industrial segments.
- Team Building & Leadership
- Recruit, train, and manage district-level business development and sales leaders.
- Build a performance-driven organisation with clear responsibilities and measurable targets.
- Establish reporting systems, sales processes, and management dashboards.
- Develop local leadership capable of independently managing established markets.
- Partnerships & Market Development
- Build relationships with local businesses, influencers, institutions, and strategic partners.
- Develop scalable referral and channel-partner programmes.
- Identify opportunities to strengthen brand visibility and customer trust in new markets.
- Growth Economics & Performance
- Prepare expansion budgets and evaluate return on investment.
- Track market-wise revenue, contribution margins, acquisition costs, conversion rates, and productivity.
- Establish clear criteria for launching, scaling, restructuring, or exiting individual markets.
- Ensure expansion translates into sustainable profitability rather than just higher sales volumes.

What We're Looking For

- 8–10 + years of experience in business growth, geographic expansion, sales leadership, or general management.
- Demonstrated experience expanding a business across multiple cities, districts, or regions.
- Robust understanding of distribution-led, field-sales,



or operationally intensive businesses.
- Experience in solar, renewable energy, consumer durables, building materials, electrical products, or related industries is preferred.
- Ability to work strategically while remaining deeply involved in execution.
- Strong commercial judgement, financial discipline, and people-management capabilities.
- Willingness to travel extensively and build businesses from the ground up.

Most importantly, we value demonstrated execution over impressive presentations or job titles.

Success Metrics The VP – Growth will be evaluated on:

- Number of new districts successfully launched.
- Revenue and profitability generated from expansion markets.
- Time required for new markets to achieve operational and commercial stability.
- Customer acquisition cost and sales conversion efficiency.
- Productivity and retention of local teams.
- Development of a repeatable, scalable expansion model.

First 12 Months – Expected Outcomes

First 90 Days: Understand the existing business, assess expansion opportunities, prioritise target districts, develop the expansion roadmap, and initiate pilot launches.

Months 4–6: Establish initial expansion markets, recruit local leadership, validate customer acquisition channels, and refine the market-entry playbook.

Months 7–12: Scale successful markets, launch additional districts based on proven economics, and establish a sustainable operating structure for continued geographic expansion.

The Opportunity

This is an opportunity to build the next phase of a growing renewable-energy business.

We are looking for someone who thinks like an entrepreneur, operates like a business owner, and has the ambition to build a large regional business.

The mandate is simple: Take what works in our existing three districts, make it repeatable, and build a much larger business.

📌 Vice President (Behror)
🏢 Behror Solar
📍 Behror