Responsibilities:

- Brainstorm fresh and relevant content ideas for different brands.
- Contribute to monthly social media strategies and content plans.
- Think of engaging Reels, carousels, memes, stories, and campaign concepts.
- Suggest content ideas based on audience behaviour, brand goals, and platform trends.
- Help transform brand information into engaging, audience-centric content.
- Research competitors, industries, audience behaviour, and content formats.
- Track social media trends, trending audio, memes, hooks, and online conversations.
- Identify content opportunities relevant to each brand instead of blindly following trends.
- Study high-performing content and analyze why it performed well.
- Research seasonal moments, cultural conversations, and campaign opportunities.
- Assist in creating monthly content calendars and campaign plans.
- Write and refine content briefs for designers and video editors.
- Coordinate content requirements and ensure briefs are explicit and complete.
- Schedule and publish content across social media platforms.
- Review captions, creatives, audio, tags, and posting details before publishing.
- Analyze account insights and content performance.
- Identify patterns in reach, engagement, views, saves, shares, and audience response.
- Recommend content formats and topics to repeat, improve, or discontinue based on performance data.
- Track content timelines, pending requirements,



and posting schedules.
- Follow up proactively instead of waiting for reminders.
- Flag delays, content gaps, or account concerns promptly.
- Take ownership of assigned tasks and ensure they are completed accurately.
- Participate in discussions with ideas, observations, and potential solutions.

Good to Have:

- Spend a little too much time on Instagram and can justify it as research.
- Have plenty of content ideas and are confident sharing them.
- Understand the difference between a trend and one that genuinely aligns with a brand.
- Are curious about why content performs well.
- Can conduct independent research and present findings clearly.
- Are organized and comfortable managing multiple tasks.
- Take feedback positively and implement it effectively.
- Can work independently without constant reminders.
- Have strong written and verbal communication skills.
- Are willing to learn, experiment, and continuously improve.
- Have a basic understanding of Instagram, Facebook, LinkedIn, and short-form content.
- Possess strong content research and ideation skills.
- Have basic copywriting and caption-writing skills.
- Understand Reels, hooks, trends, and social media content formats.
- Familiarity with Canva and social media scheduling tools is an added advantage.
- Basic understanding of social media insights and analytics is an added advantage.

📌 Social Media Management Intern (India)
🏢 StratGo Media
📍 India