- Conduct micro-market research to identify demand trends, customer preferences, and pricing opportunities.
- Benchmark competitors on product mix, pricing, specifications, amenities, positioning, and new launches.
- Analyze customer demographics, buying behavior, and market gaps to optimize product offerings.
- Recommend product configurations, including unit mix, carpet areas, layouts, amenities, specifications, and pricing.
- Prepare feasibility studies, business cases, and product positioning reports for land acquisitions and new launches.
- Develop financial models for pricing, sales absorption, revenue projections, and project performance.
- Collaborate with Sales, Marketing, Design, Projects, and Leadership teams to drive product decisions.
- Create management presentations and dashboards; monitor market trends, inventory movement,



and competitor activities.
- Support product innovation and portfolio planning initiatives.

Requirements

- Background in business, economics, finance, real estate, analytics or related fields
- MBA or equivalent experience in strategy, research, analytics or product management is a plus
- Solid critical thinking and problem-solving skills
- A research-oriented mindset with an understanding of market dynamics and consumer behaviour
- Hands-on ability in market research, competitive benchmarking and pricing analysis
- The ability to turn data and insights into actionable product and pricing strategies

📌 Product Strategy Manager (Maharashtra)
🏢 Kohinoor Group Pune
📍 Maharashtra