Company Description The company is a growing organization seeking to strengthen its presence in the Kolkata metropolitan area and beyond through strategic, customer-focused marketing. It values collaboration, innovation, and ethical business practices, and aims to build long-term relationships with clients and partners. Team members are encouraged to contribute ideas, take ownership of outcomes, and work cross-functionally to achieve shared goals.

The company offers opportunities for professional development, performance-based growth, and meaningful impact on its overall business strategy.

Role Description The Head of Marketing Department is a full-time, on-site role based in the Kolkata metropolitan area, responsible for leading all marketing initiatives and guiding the overall marketing strategy. This role oversees the planning and execution of integrated marketing campaigns, manages the marketing budget, and aligns marketing goals with broader business objectives in close collaboration with leadership and sales teams. Day-to-day responsibilities include leading market research activities, developing annual and quarterly marketing plans, lead New Product Development, supervising brand and public relations efforts, and monitoring performance metrics to optimize campaigns.

The Head of Marketing Department will mentor and manage the marketing team, coordinate with external agencies and partners, and ensure consistent, high-quality communication across all channels and all departments.

Qualifications





- Demonstrated expertise in Market Planning and Marketing Management, including the development and execution of comprehensive marketing strategies and campaigns.
- Strong skills in Market Research, with the ability to analyze data, identify trends, and translate insights into actionable marketing initiatives.
- Proficiency in Sales-related collaboration, including aligning marketing activities with sales objectives and supporting revenue growth.
- Experience in Public Relations, including managing media relations, brand reputation, and external communications.
- Experience of managing end to end New Product Development process including ideation, tracking the stage wise progress and leading the planned Market launches as per plan
- Proven leadership experience managing marketing teams, with robust people management, coaching, and cross-functional collaboration skills.
- Excellent communication, presentation, and stakeholder management abilities, with strong organizational and project management skills.
- Experience in digital and traditional marketing channels, including brand management, campaign tracking, and performance optimization.
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
- Previous experience in a senior marketing role, ideally in a regional or national capacity, with a track record of measurable impact.

📌 Head of Marketing Department (Kolkata)
🏢 Reputed Company
📍 Kolkata