Company Description Hobfit is a tech-enabled health platform focused on reimagining women’s health through science-backed care, AI-powered workouts, and habit-driven coaching. The platform helps users manage concerns such as weight loss, PCOS, thyroid, blood pressure, fatigue, hormonal imbalances, and gynecological issues through personalized medical expertise, smart movement, and culturally relevant nutrition. Hobfit serves 500,000+ users across more than 5 countries, supported by 500+ doctors and dieticians and 100+ certified coaches.

Its offering includes AI-driven home workouts, lab test integrations, biomarker-based personalization, in-app calorie and period trackers, and community-based support. Hobfit is committed to addressing the root causes of health issues, empowering women to sustainably reclaim control of their health.

Role Description The D2C Growth Manager will lead end-to-end growth initiatives for Hobfit’s direct-to-consumer business, focusing on user acquisition, activation, retention, and revenue optimization. This is a full-time, on-site role based in Faridabad, responsible for designing and executing growth strategies across performance marketing, product funnels, and lifecycle marketing. Day-to-day work includes analyzing user data, identifying growth opportunities, managing paid and organic channels, optimizing landing pages and onboarding flows, and collaborating with product, design, and content teams to improve conversion metrics.





The role will involve running experiments and A/B tests, overseeing key growth campaigns, refining customer segmentation, and building dashboards and reports to track performance. The D2C Growth Manager will also contribute to pricing, packaging, and promotional strategies to enhance customer lifetime value and brand loyalty.

Qualifications

- Strong growth and marketing skills, including experience with D2C strategy, performance marketing, and user acquisition campaigns.
- Expertise in data analysis, funnel optimization, A/B testing, and interpreting metrics from tools such as Google Analytics or similar platforms.
- Skills in lifecycle and retention marketing, including CRM, email and SMS campaigns, push notifications, and customer segmentation.
- Ability to collaborate cross-functionally with product, design, content, and operations teams to execute growth experiments and initiatives.
- Experience with digital marketing channels such as paid social, search, influencer marketing, and growth-focused content strategies.
- Solid problem-solving, strategic thinking, and prioritization abilities, with a focus on measurable outcomes and KPIs.
- Excellent communication and stakeholder management skills, with the ability to present insights and recommendations clearly.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; prior experience in health, wellness, or consumer tech is a plus.
- Comfort working in a fast

📌 C growth Manager (Faridabad)
🏢 Hobfit
📍 Faridabad