Job Description – Business Development Manager (BDM)

Company: Sotase Seatings LLP

Industry: Auditorium Seating, Cinema Seating, Recliner Sofas and Institutional Furniture

Key Responsibilities

- Identify and develop new business opportunities in auditoriums, cinemas, educational institutions, hotels, multiplexes and commercial projects.
- Generate leads through cold calling, LinkedIn, CRM platforms, online portals, references and direct client outreach.
- Build relationships with architects, interior designers, contractors, consultants, dealers and project clients.
- Manage leads, customer information, follow-ups and sales pipelines using CRM software.
- Prepare quotations, negotiate commercial terms, follow up on enquiries and close sales.
- Coordinate with production and installation teams to ensure timely project execution.
- Maintain accurate sales reports, CRM records and regular follow-up updates.

Sales Targets & Performance

- Achieve monthly and quarterly sales targets assigned by the management.
- Generate a consistent pipeline of qualified leads and business enquiries.
- Convert leads into orders and work towards improving the enquiry-to-order conversion rate.




- Follow up consistently on quotations and pending proposals to maximise sales closures.
- Develop new client accounts and generate repeat business and referrals.
- Take ownership of sales performance and provide regular updates on leads, pipeline value, expected closures and achieved revenue.

Candidate Requirements

- Experience in B2B sales, business development or project sales is preferred.
- Knowledge of CRM software and lead management systems is essential.
- Excellent communication, negotiation and client-handling skills.
- Ability to generate leads independently and close deals.
- Comfortable using MS Excel, email, LinkedIn and online business platforms.
- Must be comfortable working in a startup workplace, taking ownership and handling multiple responsibilities.
- Self-motivated, target-oriented and capable of working independently.

Location & Travel

- Work location: Fatehpur Beri, Chhattarpur, New Delhi.
- Candidates must be able to commute conveniently to Fatehpur Beri or Gurgaon (Gurugram), as required.

Preferred Background: Furniture, interiors, infrastructure, institutional sales or project-based B2B sales.

📌 Business Development Manager (BDM) (New Delhi)
🏢 Sotase Seatings
📍 New Delhi