Modern Day is hiring an experienced Performance Marketing Specialist to own paid acquisition and turn advertising spend into measurable business results. We’re looking for someone who has personally built, managed and improved campaigns, and can explain the decisions behind the numbers.

Location:
Hyderabad, Telangana Work arrangement: Full-time, hybrid: 2 days in the office and 3 days working from home each week. What you’ll own
• Plan, launch and optimise campaigns across Meta Ads and Google Ads, with transparent goals, account structure, audiences, keywords, budgets and testing plans.
• Manage budget allocation and pacing. Improve cost per qualified lead, customer acquisition cost, conversion rate and return on ad spend where relevant to the business.
• Set up, audit and troubleshoot conversion measurement using GA4, Google Tag Manager, Meta Pixel/Conversions API and Google Ads conversion tracking. Understand attribution limits and connect platform reporting to lead quality and revenue outcomes.
• Work with creative and content teams to develop ad angles, write actionable briefs and run structured tests across copy, visuals, formats and audiences.
• Identify landing-page and funnel problems,



propose CRO experiments and work with the team to improve conversion quality.
• Report what changed, what worked, what didn’t and what you recommend next. Communicate clearly with the team and clients. What we’re looking for
• Strong hands-on experience managing both Meta Ads and Google Ads end to end.
• Evidence of improving campaign performance, with a clear explanation of your own contribution, budget, timeframe, baseline and business outcome.
• Confidence with tracking, spreadsheets, campaign analysis, experimentation and diagnosing performance changes.
• Sound judgement about lead quality, acquisition costs and profitable growth, not just clicks or impressions.
• Ownership, attention to detail and clear communication. Agency or multi-client experience is useful.
• Ability to work from our Hyderabad office 2 days each week.

How to apply
Apply with your CV and 2–3 concise campaign case studies. For each, include the goal, channel, approximate budget, your role, timeframe, key changes and results. Anonymised examples are welcome; do not share confidential client data or account access. Please also share your current location, notice period and expected compensation.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Modern Day
📍 Hyderabad