Responsible for identifying potential customers, generating leads, conducting initial outreach, qualifying prospects, and supporting the sales pipeline.

Job Description
& Duties A. Lead Generation
• Identify prospective customers through LinkedIn, online research, business directories, and other channels.
• Build and maintain a database of potential customers and decision-makers.
• Identify target companies that may require ERP, CRM, software development, IT solutions, and support services.
• Generate qualified leads through email campaigns, LinkedIn outreach, and telephone calls. B. Customer Outreach
• Contact prospective customers through calls, emails, LinkedIn, and other approved channels.
• Introduce the company's services and communicate their business value.
• Follow up with prospects to generate interest and schedule meetings.
• Maintain professional communication and update customer interaction records. C. Lead Qualification & Sales Coordination
• Understand the prospect's basic business requirements, budget, and project interests.
• Identify decision-makers and assess the potential business prospect.
• Schedule discovery meetings and product demonstrations.




• Forward qualified leads with relevant customer information and discussion notes.
• Follow up on proposals and pending customer responses as directed. D. Sales Pipeline & Reporting
• Maintain accurate lead records, contact details, follow-up dates, and lead status in the CRM.
• Prepare daily or weekly reports on outreach activities, qualified leads, meetings, and conversions.
• Track follow-ups and ensure that no active opportunity is overlooked.
• Support sales campaigns, customer presentations, and business development activities. E. Coordination & Performance
• Coordinate on lead priorities, target industries, and sales campaigns.
• Work with the internal team to obtain approved company profiles, presentations, and marketing materials.
• Meet agreed targets for outreach, qualified leads, and meetings booked.
• Maintain confidentiality and follow company policies when handling customer information. Decision Authority: Prospect research, initial outreach, lead qualification, and follow-ups within approved sales processes.

📌 Sales Representative – Lead Generation (India)
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📍 India