Company Description PUREVERSE is a modern essentials brand focused on purity, thoughtful quality, and purposeful products made for everyday life. The company carefully considers what goes into each product, where ingredients come from, how they are made, and why they belong in consumers’ homes. With an emphasis on better ingredients and mindful processes, PUREVERSE aims to remove what does not belong, rather than add more. Proudly made in India, the brand is committed to transparency and sharing the story behind every product. PUREVERSE offers a workplace for individuals who value detail, integrity, and consumer trust. Role Description This is a full-time, on-site Performance Marketing Manager role based in Thane. The Performance Marketing Manager will design, execute, and optimize digital campaigns across channels such as search, social, display, and marketplaces to drive customer acquisition and revenue growth. The role involves managing campaign budgets, monitoring performance metrics, conducting A/B tests, and making data-driven decisions to improve return on ad spend. The individual will collaborate closely with brand, content, product, and analytics teams to align performance marketing initiatives with overall business goals. The Performance Marketing Manager will also stay current with industry trends, platform updates, and best practices to keep PUREVERSE’s marketing strategies competitive and effective. Qualifications




• Robust performance marketing skills, including experience with paid search (SEM), paid social, display advertising, and remarketing.
• Proficiency in analytics and optimization, including use of tools such as Google Analytics, ad platform dashboards, and A/B testing for data-driven decision-making.
• Experience in campaign strategy and execution, including audience segmentation, funnel planning, budgeting, and performance forecasting.
• Knowledge of e-commerce and consumer brands, ideally in FMCG or everyday essentials, with an understanding of customer journeys and conversion optimization.
• Solid understanding of tracking and attribution, including pixels, UTM parameters, and multi-channel performance measurement.
• Strong communication and collaboration abilities to work effectively with cross-functional teams and external partners or agencies.
• Ability to manage multiple campaigns simultaneously, prioritize tasks, and operate in a fast-paced, detail-oriented environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance advertising are an advantage.
• Previous experience (3–5 years preferred) in a performance marketing or growth marketing role, ideally within a D2C or consumer brand environment.

📌 Performance Marketing Manager (Thane)
🏢 Pureverse
📍 Thane