Company Description DeoDap is a fast-growing wholesale and B2B company that operates as a stockist and inventory holder for a wide range of products. The organization sources goods from platforms such as Alibaba, AliExpress, and the Yiwu Market, ensuring competitive pricing and diverse product availability. DeoDap sells across major online marketplaces, including Amazon, Flipkart, Meesho, and several others. The company also serves as a dropshipping supplier to more than 10,000 resellers and dropshippers, providing reliable supply chain support and scalable business solutions. This dynamic environment offers opportunities to work closely with e-commerce operations and digital marketing initiatives. Role Description The Meta Ads Specialist is a full-time, on-site role based in Rajkot. This position is responsible for planning, creating, and optimizing Meta (Facebook and Instagram) advertising campaigns to drive sales, leads, and brand awareness for DeoDap across various marketplaces. Daily tasks include managing ad accounts, setting up targeting and audiences, monitoring campaign performance, and adjusting budgets and creatives for maximum return on ad spend. The Meta Ads Specialist will collaborate with marketing and sales teams to align campaigns with business goals, prepare performance reports, and recommend data-driven improvements.



The role also involves staying up to date with Meta platform changes, policies, and best practices, and experimenting with new ad formats and strategies. Qualifications
• Strong proficiency in Meta Ads Manager, including campaign setup, audience targeting, budgeting, and optimization for conversions and ROAS.
• Experience with performance analysis, using tools such as Meta analytics, Google Analytics, and Excel or similar tools for reporting and decision-making.
• Skills in ad creative development, including basic copywriting, understanding of visual best practices, and A/B testing of creatives and messaging.
• Knowledge of e-commerce and marketplace advertising (e.g., Amazon, Flipkart, Meesho), and how Meta ads support overall sales and funnel strategies.
• Ability to interpret data, identify trends, and take initiative to improve campaign outcomes in a fast-paced environment.
• Solid communication and collaboration skills to work effectively with marketing, sales, and operations teams.
• Prior experience in digital marketing or paid social advertising; experience in B2B or wholesale/e-commerce environments is an advantage.
• Relevant education in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Meta Ads Specialist (Rajkot)
🏢 DeoDap
📍 Rajkot