Job Summary

Koiner Properties is looking for an experienced and result-oriented Digital Marketing Head who can independently manage the entire digital marketing department, lead the digital team, develop effective marketing strategies, and ensure timely delivery of all marketing activities.

The ideal candidate should have strong leadership skills, technical knowledge of digital marketing, and the ability to generate quality leads for real estate projects while ensuring accountability and productivity across the team.

Key Roles & Responsibilities

1. Team Management & Leadership

- Lead and manage the entire digital marketing team, including Graphic Designers, Video Editors, Social Media Executives, Content Creators, SEO Specialists, and Performance Marketers.
- Assign daily tasks and responsibilities to individual team members.
- Monitor daily work progress and ensure timely completion of assigned tasks.
- Conduct regular team meetings and performance reviews.
- Maintain discipline, accountability, and coordination within the department.
- Report team activities, challenges, and achievements directly to management.

2. Digital Marketing Strategy

- Plan and execute monthly digital marketing strategies for company branding and project promotions.
- Develop effective marketing campaigns for residential and commercial real estate projects.
- Identify target audiences and implement lead-generation strategies.
- Conduct competitor analysis and stay updated with current digital marketing trends.

3. Performance Marketing & Lead Generation

- Oversee Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and other paid campaigns.
- Manage advertising budgets and optimize campaigns for maximum ROI.
- Monitor CPL (Cost Per Lead), conversion rates, lead quality, and campaign performance.




- Coordinate with the sales team to track lead conversions and improve campaign effectiveness.
- Ensure consistent generation of quality leads for ongoing projects.

4. Social Media & Branding

- Supervise all company social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Plan monthly content calendars, promotional campaigns, reels, and creative activities.
- Ensure brand consistency across all digital platforms.
- Review and approve creatives, videos, advertisements, and promotional content before publishing.
- Monitor social media engagement and audience growth.

5. Website & SEO Management

- Oversee company website updates and landing-page development.
- Coordinate with the Web Developer to ensure website functionality and performance.
- Implement SEO strategies to improve organic traffic and search rankings.
- Monitor Google Analytics, Search Console, and other digital marketing tools.

6. Reporting & Management Coordination

- Prepare and submit daily, weekly, and monthly digital marketing reports.
- Track individual team members' productivity and assigned work.
- Present campaign performance, marketing expenses, leads generated, and ROI to management.
- Ensure all marketing deliverables are completed within the approved timelines.
- Take responsibility for the overall output and performance of the digital marketing department.

Required Skills & Qualifications

- Bachelor's or Master's degree in Marketing, Digital Marketing,



Business Administration, or a related field.
- Minimum 5 years of experience in digital marketing, preferably in the real estate industry.
- Proven experience in handling and leading a digital marketing team.
- Robust knowledge of Google Ads, Meta Ads Manager, SEO, SEM, Google Analytics, and social media marketing.
- Experience in managing digital advertising budgets and lead-generation campaigns.
- Basic understanding of graphic designing, video editing, content creation, and website management.
- Excellent leadership, communication, planning, and problem-solving skills.
- Ability to work under deadlines and deliver measurable results.

Key Performance Indicators (KPIs) The candidate's performance will be evaluated based on:

KPIPerformance ExpectationTeam ProductivityTimely completion of assigned tasksLead GenerationAchievement of monthly lead targetsCampaign PerformanceCPL, ROI and lead qualitySocial Media GrowthEngagement, reach and followersContent DeliveryTimely execution of content calendarBudget ManagementEffective utilization of marketing budgetsReportingAccurate daily and monthly reportsTeam CoordinationSmooth workflow across departments

Our Expectations

We are looking for a leader who takes complete ownership of the digital marketing department rather than simply supervising the team.

The Digital Marketing Head must ensure that every team member has clearly defined responsibilities, daily deliverables are monitored, and the department consistently produces measurable results that contribute to the company's business growth.

Reporting To: Managing Director / Management

Employment Type: Full-Time

Salary: Based on experience and interview performance.

HR Department

Koiner Properties

📌 Walk-in || Digital Marketing Head (Hyderabad)
🏢 Koiner Properties
📍 Hyderabad