Inside Sales / Digital Sales Executive B2B Industrial Equipment

CompanySPERA Vacuum Equipment Private LimitedLocationPune, MaharashtraDepartmentSales & MarketingPositionInside Sales / Digital Sales ExecutiveExperience34 yearsEmployment TypeFull-timeAbout the Role

We are looking for a proactive and target-oriented Inside Sales / Digital Sales Executive to manage and convert B2B leads generated through various online B2B portals and digital channels. The candidate will be responsible for handling incoming enquiries, understanding customer requirements, coordinating with the technical team wherever required, preparing and sharing quotations, continuously following up with prospects, and converting qualified leads into confirmed orders.

The role involves the complete inside-sales cycle from lead generation/receipt to enquiry qualification, quotation, follow-up and order closure.

Key Responsibilities

1. B2B Lead Management

- Monitor and regularly check enquiries received through B2B portals and other digital channels.
- Respond to incoming enquiries promptly and professionally.
- Contact leads through telephone, WhatsApp, email and other communication channels.
- Maintain proper records of all enquiries and customer interactions.
- Categorize and prioritize leads based on their potential and seriousness.

2. Customer Requirement Understanding

- Speak with customers to understand their exact technical and commercial requirements.
- Identify the application, equipment required, capacity, specifications and project requirements.
- Ask relevant questions to qualify the enquiry and determine the potential of the opportunity.
- Coordinate with the technical/engineering team for clarification of technical requirements wherever required.

3. Quotation & Offer Management

- Prepare and send quotations and commercial offers based on customer requirements.
- Coordinate internally for technical specifications, pricing and delivery details.
- Ensure quotations are accurate, timely and professionally presented.
- Explain the offered equipment, specifications, scope of supply and commercial terms to customers.

4.



Follow-up & Lead Conversion

- Conduct systematic and regular follow-ups on all active enquiries.
- Understand customer feedback, objections and purchase timelines.
- Negotiate and coordinate internally wherever required to move the enquiry towards closure.
- Maintain continuous communication with qualified prospects until the enquiry is converted or closed.
- Follow up on quotations, technical discussions, commercial negotiations and purchase orders.
- Focus strongly on conversion of enquiries into actual orders.

5. Sales Pipeline Management

- Maintain an updated database of leads, enquiries, quotations and opportunities in CRM.
- Track enquiry status from Lead Qualified Enquiry Requirement Quotation Follow-up Negotiation Order.
- Prepare regular reports on enquiries received, quotations submitted, follow-ups and conversions.
- Maintain accurate sales pipeline and forecast information.

6. Customer Relationship Management

- Develop professional relationships with prospective customers.
- Maintain regular communication with existing and potential customers.
- Understand customer requirements and identify opportunities for additional products or repeat business.
- Ensure a positive customer experience throughout the sales process.

Key Performance Indicators (KPIs)

- Number of B2B leads handled.
- Lead response time.
- Number of qualified enquiries generated.
- Number and value of quotations submitted.
- Follow-up effectiveness.
- Lead-to-quotation conversion.
- Quotation-to-order conversion.
- Monthly order booking.
- Sales value generated.
- Number of new customers acquired.
- Quality and accuracy of CRM/sales pipeline data.

Desired Skills & Competencies

- Excellent verbal and written communication skills.




- Strong telephone communication and convincing ability.
- Good follow-up and negotiation skills.
- Ability to understand customer requirements and identify genuine sales opportunities.
- Target-oriented and result-driven approach.
- Good email and WhatsApp communication skills.
- Basic knowledge of MS Office / Excel.
- Ability to maintain organized records and sales pipelines.
- Ability to handle multiple enquiries simultaneously.
- Persistence and patience in following up with B2B customers.
- Willingness to learn technical products and industrial applications.

Preferred Experience

- Experience in B2B inside sales, industrial equipment sales, engineering products, capital equipment, manufacturing products or technical sales will be preferred.
- Experience handling leads from B2B portals such as IndiaMART, TradeIndia, Alibaba or similar platforms will be an added advantage.
- Experience in selling industrial equipment to transformer manufacturers, electrical equipment manufacturers, EPC companies or other industrial customers will be highly preferred.

Ideal Candidate The ideal candidate should be someone who is comfortable picking up the phone, speaking to customers, understanding requirements, sending quotations and following up consistently until the enquiry is converted into an order. This is a sales-oriented role and not merely a digital marketing or lead-generation position. The primary objective is to convert digitally generated B2B enquiries into genuine business opportunities and confirmed orders.

Career Opportunity The candidate will get an opportunity to work with SPERA Vacuum Equipment Private Limited and gain exposure to the transformer industry, industrial vacuum technology and high-value capital equipment sales.

The role offers significant growth potential for candidates who demonstrate solid sales performance, customer handling ability and consistent order conversion.

Key Objective: Convert B2B digital enquiries into qualified opportunities, quotations and ultimately confirmed orders for SPERA's industrial equipment.

📌 Walk-in || Business Development Executive (Chikhli)
🏢 Spera Vacuum
📍 Chikhli