We are looking for an experienced and result-oriented National Sales Head to lead and drive alcohol sales across India, develop state-wise sales strategies, and strengthen our distribution network.

Key Responsibilities
• Lead and drive national-level sales for liquor and alcoholic beverage brands across multiple states in India.
• Develop and execute sales strategies to achieve revenue, volume, and market expansion targets.
• Build and manage robust relationships with state distributors, C&F; agents, channel partners, and key stakeholders.
• Possess strong knowledge of state-wise Excise Policies, liquor regulations, label registration and approval processes, and licensing requirements.
• Understand state-specific taxation, pricing structures, and compliance requirements applicable to the liquor industry.
• Identify new market opportunities and expand distribution networks across Indian states.
• Monitor sales performance, market trends, competitor activities, and state-wise business opportunities.
• Coordinate with internal teams to ensure smooth product launches,



regulatory approvals, and business operations. Candidate

Requirements:
• Proven experience in senior-level sales leadership within the Liquor / Alcoholic Beverages / Spirits Industry.
• Strong understanding of the Indian alcohol market and state-wise excise regulations.
• Practical knowledge of label approvals, product registrations, pricing, taxation, and distributor management.
• Demonstrated ability to drive sales growth, manage regional/state sales teams, and achieve national business targets.
• Strong industry connections and experience in managing multi-state liquor sales operations. ⚠️ Important: Candidates must have relevant Liquor / Alcohol Industry experience in their current or previous roles. Candidates without any liquor industry experience are requested to kindly ignore this opportunity. ? Interested candidates can share their updated CV at [email protected]

📌 National Sales Head (Sahibzada Ajit Singh Nagar)
🏢 Bacchus World Spirits
📍 Sahibzada Ajit Singh Nagar