1. Dealer &

- Distributor Network Development

- Appoint current dealers and distributors across Kerala to strengthen market presence.

- Develop and maintain strong relationships with existing channel partners.

- Identify potential markets, new business opportunities, and untapped territories.

- Ensure effective channel coverage and improve product availability across the state.

2. Primary &

- Secondary Sales

- Develop and execute state-level sales strategies to achieve monthly, quarterly, and annual targets.

- Drive primary sales to distributors and secondary sales through dealers and retailers.

- Monitor distributor performance, dealer productivity, sales movement, and inventory levels.

- Ensure healthy channel stock, timely replenishment, and effective market penetration.

3.

Project

Sales &

- Business Development

- Develop and manage business opportunities across residential, commercial, industrial, and infrastructure projects.

- Build relationships with builders, developers, architects, consultants, contractors, and electrical consultants.

- Identify and track project leads, specifications, quotations, negotiations, and order closures.

- Coordinate with internal teams to ensure timely execution and delivery of project orders.

4.





Channel Sales

Management

- Strengthen the company's channel sales network and improve market share across Kerala.

- Implement schemes, promotions, and trade marketing initiatives to drive sales growth.

- Monitor competitor activities, pricing trends, and market developments.

- Ensure effective execution of company policies, sales programs, and channel strategies.

5. Team Handling &

- Leadership

- Lead, guide, and motivate the sales team to achieve assigned targets.

- Set individual and territory-wise sales objectives and monitor performance.

- Conduct regular market visits, sales reviews, and performance meetings.

- Identify training needs and improve team productivity, accountability, and market coverage.

6.

Business

Planning &

- Reporting

- Prepare sales forecasts, territory plans, and business development strategies.

- Monitor sales performance, collections, outstanding payments, and distributor credit exposure.

- Submit regular sales reports, market feedback, and competitor updates to management.

- Ensure effective coordination with supply chain, finance, marketing, and customer service teams.

📌 State Head (Kochi)
🏢 Crescent Opto
📍 Kochi