Role & responsibilities

1. Marketing Strategy: Develop and implement marketing plans to achieve company growth and business objectives in India.
2. B2B Lead Generation: Identify and generate qualified leads by targeting OEMs, electronics manufacturers, industrial customers, and other potential clients.
3. Digital Marketing: Manage website promotion, SEO, LinkedIn, email marketing, and digital campaigns to improve brand visibility and generate leads.
4. Brand Management: Prepare company presentations, brochures, capability profiles, case studies, and marketing materials.
5. Market Research: Identify new business opportunities, target industries, customer segments, and competitor activities within India.
6. Sales Coordination: Work closely with Sales and Business Development teams to acquire recent customers, improve lead conversion, and increase revenue.
7. Industry Events: Coordinate participation in trade shows, exhibitions, industry events, and networking activities across India.
8. Team Management: Lead the marketing team, assign responsibilities, monitor performance, and manage external agencies.
9. Budget & Reporting: Manage marketing budgets, track campaign effectiveness, monitor lead generation, and submit performance reports to management.
10. Corporate communications and PR: Include coordination with the PR agency on corporate communication strategy and leadership visibility.
11. US/group marketing support: Mention supporting marketing requirements for Aimtrons US/group entities, alongside leading India marketing.
12. Brand management: Expand beyond collateral preparation to include brand positioning, messaging, and consistency across websites, campaigns, and group communications.





13.Customer & Brand Development: Strengthen Aimtron's presence in the Indian market and build long-term business relationships with industrial customers. Must-Have Skills

- Strong experience in B2B and industrial marketing.
- Proven track record in lead generation and customer acquisition.
- Knowledge of digital marketing, SEO, LinkedIn, and email campaigns.
- Strong communication, presentation, and negotiation skills.
- Experience in marketing strategy, market research, and campaign management.
- Ability to manage teams, budgets, targets, and performance reports.
- Strong coordination with Sales and Business Development teams.

Preferred candidate profile

- Experience in EMS, ESDM, PCB assembly, electronics manufacturing, or engineering services.
- Exposure to OEMs, automotive electronics, industrial electronics, or contract manufacturing.
- Experience in Indian B2B markets and industrial customer development.
- Knowledge of CRM tools, marketing automation, and account-based marketing.
- Experience in trade shows, exhibitions, and industry networking.
- Technical qualification in Electronics/Electrical Engineering or a related field.

Key Performance Indicators (KPIs)

- Qualified leads generated and sales pipeline developed.
- New customer acquisition and revenue contribution.
- Lead conversion rate and marketing campaign ROI.
- Brand visibility and digital engagement.
- Timely execution of marketing plans within budget.

Preferred Candidate: A result-oriented marketing leader capable of strengthening Aimtron's brand in India, generating new business opportunities, developing industrial customer relationships, and contributing to sustainable business growth.

📌 Sr. Marketing Manager / Head of Marketing / CMO (Vadodara)
🏢 Aimtron Electronics
📍 Vadodara