About the roleWe are hiring one person to own the founders page end to end. You will turn the founder's ideas, meetings and opinions into content that people actually stop for – sharp concepts, fast and well-crafted edits, and a feed that reflects what is happening in AI and fashion this week, not last quarter. You are part creative director, part editor, part trend-spotter.

This is a hands-on role. You make the content yourself; you do not brief an agency.

What you will do

- Own the content calendar. Plan and ship 4–6 LinkedIn posts per week plus short-form video across LinkedIn, Instagram Reels and X. Adapt one idea into multiple formats.
- Concept and create. Come up with original post ideas, hooks and visual formats. Script, shoot-direct (remotely), edit and design the final piece – video edits, carousels, memes, quote cards, screenshots-with-commentary.
- Edit at a high level. Produce clean, fast-paced short-form video edits (captions, b-roll, motion text, sound) and polished static assets. Everything should look native to the platform, not like an ad.
- Stay on top of trends. Track what is working on LinkedIn, Instagram, TikTok and X daily – formats, audio, memes, discourse in AI and fashion/retail – and bring 2–3 timely ideas to the founder every week. Spot a trend within 24–48 hours, not after it has peaked.
- Turn raw material into posts. Mine the founder's calls, voice notes, podcasts, customer stories and product demos for content. Draft in her voice; get it approved; ship.
- Run the page. Schedule, publish, monitor comments and DMs, flag conversations the founder should reply to,



and engage with relevant accounts.
- Measure and iterate. Weekly report on reach, engagement, follower growth, profile visits and inbound (demo requests, candidate messages). Kill what does not work, double down on what does.
- Repurpose. Cut long-form (podcasts, webinars, talks) into clips and threads.

Must-haves
- 3+ years running social for a founder, executive, creator or consumer brand – with a portfolio of posts and edits you personally made, and the numbers behind them.
- Strong video editing: CapCut and/or Premiere Pro / DaVinci Resolve; After Effects or comparable motion tools a plus. Able to turn around a polished 30–60 second edit same day. Must have AI editing capabilities and skills: hands-on with tools such as Runway, Kling, Veo, Descript, Opus Clip and Higgsfield, and actively using them to generate b-roll, clean audio, auto-caption and speed up the edit.

- Design fluency: Canva at minimum; Figma or Photoshop preferred. Positive eye for typography, layout and thumbnails.
- Excellent written English. Able to write hooks that stop the scroll and copy that sounds like a real person, not a brand.
- Deep, current knowledge of LinkedIn and Instagram – what the algorithms reward right now,



what formats are rising, what is overused.
- Genuine interest in AI, fashion, retail and startups.

You follow this world already.

- Self-managing, fast and comfortable with direct feedback. Can run a weekly cadence without being chased.
- Available for a daily 20–30 minute overlap with US Eastern mornings (roughly 6:30–9:30 PM IST).

Nice-to-haves
- Experience growing a founder/executive LinkedIn page from under 10k to 50k+ followers.
- Experience with B2B SaaS or fashion/retail audiences.
- Basic analytics tooling.
- Your own active social presence or a creator background.

What good looks like in 90 days
- A consistent weekly content system is running with minimal founder time (under 2 hours/week of her input).
- Follower growth and engagement are trending up month over month, with at least 2 posts that clearly outperformed baseline.
- At least 3 content formats tested and ranked by performance.
- Inbound from the page (demo requests, candidates, press, partnerships) is being tracked and shared weekly.

How to applyApply directly on LinkedIn.

Because

LinkedIn only lets you attach a resume, please include the following in your resume itself (on the first page or as a short section at the top):

- Links to 3–5 posts or video edits you personally made, with the results they got (a Google Drive or Notion link to a portfolio is fine).
- One or two lines on which founder or creator pages you think are doing it best right now, and why.

Resumes without portfolio links will not be shortlisted.

📌 Social Media Strategist – Founder Page (India)
🏢 Lumesa
📍 India