Social Media Manager – Team Lead

Job Type: Full time

Work Mode: On-Site

Experience: 3–5 years

Benefits: Commuter assistance, Provident Fund

Job Overview

Full Power Media Pvt. Ltd. is looking for an experienced Social Media Manager – Team Lead to lead our social media function across multiple platforms.

The role combines social media strategy, content planning, community engagement, audience growth, trend identification, performance analysis and team coordination. The ideal candidate should be hands-on with content and social media execution while also being capable of mentoring junior team members, freelancers and external partners.

Key Responsibilities

Social Media Strategy & Planning

- Develop and execute social media strategies across Instagram, YouTube, LinkedIn, TikTok, X and other relevant platforms.
- Create and manage content calendars aligned with business and marketing objectives.
- Plan and oversee short-form videos, Reels, carousels, memes and other platform-specific content.
- Maintain a consistent brand voice and visual direction across social media channels.
- Identify opportunities to improve audience growth, engagement and content performance.

Content & Creative
- Monitor social media trends, content formats, platform updates and relevant cultural moments.
- Convert relevant trends into timely and engaging content opportunities.
- Participate in creative brainstorming, campaign planning, shoots and content production.
- Coordinate real-time content creation for events, shoots and behind-the-scenes activities.
- Work closely with designers, video editors and content creators to execute campaigns.

Community Management
- Manage comments, messages and audience interactions across social media platforms.
- Build and maintain an engaged online community.
- Coordinate with influencers,



creators and brand partners for social media campaigns.
- Identify and escalate sensitive social media issues and coordinate appropriate responses.

Team Coordination
- Mentor and guide junior social media team members.
- Coordinate with freelancers, creators and external agencies.
- Assign and track social media deliverables and timelines.
- Ensure content is delivered consistently and according to the planned calendar.
- Collaborate with internal creative, marketing and production teams.

Analytics & Growth
- Track key social media metrics including reach, engagement, follower growth, video views, retention and conversions.
- Prepare weekly and monthly social media performance reports.
- Analyse content performance and identify opportunities for improvement.
- Conduct A/B testing of hooks, formats, captions and posting strategies.
- Use performance insights to refine content and social media strategy.
- Support paid social campaigns and budget management when required.

Required Skills & Qualifications
- 3–5 years of professional experience in social media management, social media marketing, digital marketing, content marketing or a related field.
- Demonstrated experience managing and growing social media accounts.
- Solid understanding of Instagram, YouTube, LinkedIn and other major social platforms.
- Good understanding of social media algorithms and short-form video content.
- Strong copywriting skills, including captions, hooks and platform-specific content.




- Experience with social media analytics and performance reporting.
- Strong communication, coordination and organizational skills.
- Ability to manage multiple projects and meet deadlines.
- Ability to work independently while coordinating with a creative team.
- Comfortable working full-time from the office in Oshiwara, Mumbai.

Tools & Platforms Experience with relevant social media and content tools such as:
- Meta Business Suite
- Canva
- CapCut
- TikTok Analytics
- Hootsuite
- Buffer
- Sprout Social

Experience with similar social media management, analytics or content creation tools will also be considered.

Preferred Skills

- Experience managing or mentoring junior team members.
- Experience working with influencers, creators or external agencies.
- Experience in social media campaigns and content production.
- Understanding of paid social media campaigns.
- Strong knowledge of current social media trends and short-form video formats.
- Experience working with brands, agencies or fast-paced creative teams.

How Success Will Be Measured Success in this role will be measured through:
- Consistent growth of social media accounts
- Improvement in content reach and engagement
- Growth in relevant followers and audience
- Video views and retention
- Quality and consistency of content execution
- Timely delivery of the social media calendar
- Effective coordination of the social media team and external partners
- Performance against agreed social media and campaign objectives

Application Candidates are encouraged to share a portfolio or examples of social media accounts, campaigns or content they have managed.

Pay: Up to ₹35,000.00 per month

Benefits

- Commuter assistance
- Provident Fund

Work Location: In person

📌 Social Media Team Lead (Oshiwara)
🏢 Viral-X Media
📍 Oshiwara