We are looking for a

- Creative thinker with a strong understanding of social media
- Someone who can turn ideas and trends into engaging content that captures attention and drives audience engagement.

Job Details

- Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC, Purple Line; approximately 10 minutes)
- Experience: 2-5 years
- Employment Type: Full-Time, Permanent
- Work Mode: 100% Work from Office
- Working Days: Monday to Friday
- Joining: Immediate joiners preferred; candidates based in Delhi NCR will be preferred.
- Application Requirements - Updated CV + Demo work (demo work is a MUST)

What You'll Do - Job Responsibilities

- Manage LinkedIn, Instagram, Facebook, X and other relevant social media platforms.
- Create engaging copy, captions, posts, Reels, announcements, news updates, memes and topical content.
- Plan and maintain a content calendar, ensuring consistent and timely publishing.
- Identify trends, research industry developments and analyse competitor activity to generate fresh content ideas.
- Understand platform-specific requirements, including how to publish, format and optimise content on LinkedIn and other platforms.
- Conceptualise and shoot basic Reels and short-form videos, including understanding framing, angles and transitions.
- Appear on camera for promotional videos, Reels, announcements and interviews.
- Monitor audience engagement and identify ways to improve reach, visibility and interaction.
- Coordinate with graphic design and video production teams to execute creative concepts and campaigns.

What Were Looking For

- Street-smart and digitally savvy:



Someone with a practical understanding of social media who knows what works, what doesn't, and why. You should bring ideas to the table rather than wait for instructions at every step.
- Strong independent execution: You must know how to create and publish content on LinkedIn and other social media platforms yourself, without depending on a third party or another team member for routine execution.
- Creative and trend-aware: Someone who can identify relevant trends, develop topical and meme-based content, write engaging copy and turn ideas into platform-appropriate posts and Reels.
- Excellent English communication: Robust written English, sound grammar and the ability to write clear, engaging and error-free content.
- Confident communicator: You should be able to articulate ideas clearly, discuss concepts confidently and communicate professionally with internal teams.
- Comfortable on camera: You should be willing to appear in Reels, promotional videos, interviews and other brand-related content. Basic shooting skills and an understanding of framing, angles and transitions are essential.
- A hands-on content creator: Someone who can take an idea from concept to execution, researching a topic, writing the copy, creating or shooting basic content and coordinating its final delivery.




- Relevant experience: Experience with B2B organisations, exhibitions, expos, trade fairs, conferences or service-based businesses will be an advantage. A portfolio demonstrating original content, Reels and topical or meme-based work is preferred.
- Delhi NCR-based and ready to join: Candidates already residing in Delhi NCR who can join immediately or at short notice will be preferred.

What We're Not Looking For: Candidates with a pattern of frequent job changes, particularly repeated switches within just a few months of joining.

Selection Process: In-person interview at our Delhi head office. A written assessment will be a part of the selection process.

Candidates can also send their application directly

Email the following to [email protected]. Please attach your CV + demo work /portfolio

Subject line: Application for Social Media Strategist role In your email, kindly include all the following points:

1. Current CTC
2. Take-home salary
3. Expected remuneration please quote a reasonable figure in line with the role and your experience.
4. Notice period
5. Current location - Are you in Delhi NCR right now? If yes, then please specify the location
6. This is an individual contributor role -are you ok with it?
7. VERY IMPORTANT - If shortlisted, you'll need to interview with us at our Delhi office on a weekday (Monday to Friday). There won't be any virtual interviews or assessments. Does this work for you?
8. 3-4 dates when you can come to our HO in Delhi for PI, and that day you will have to keep completely free

📌 Social Media Strategist | South Delhi Work from office (New Delhi)
🏢 Exhibitions India Group (EIG)
📍 New Delhi