1. Strategic Oversight

- Setting the Vision: They develop and align social media strategies with the agency's larger marketing goals.

- Client Relationship Management: Regularly meet with key clients to understand their needs and ensure the social media team is delivering value.

- Long-term Planning: Ensure the team’s efforts align with the long-term growth of the agency and client goals.

- Analytics knowledge : Candidate must know to run Meta Ads and Google Ads. Should know to manage Social Media Accounts and should have knowledge of SEO, SEM etc.

1. Team Leadership and Development

- Supervising : Directly oversee team leads or senior executives in the social media department. Oversee each department's operations, including Content Creation, Digital Marketing, Influencer Marketing:

- Hiring and Training: Play a key role in recruiting top talent and providing training opportunities to build a strong team.

- Performance Evaluation: Regularly assess the performance of team members and implement improvements. Manage team leave, appraisals, promotions, and conflict resolution.

- Mentorship: Guide team members, ensuring they have growth opportunities and clear development paths.

1. Operational Efficiency

- Workload Management: Ensure the team has the necessary resources to meet client demands without burnout, balancing workloads effectively.

- Growth Tracking: Monitor client and agency growth metrics. Report progress to co-founders regularly.

- Process Optimization: Develop and refine workflows, processes, and tools to maximize efficiency and output quality.

- Crisis Management: Step in when needed to resolve issues, whether they are internal (team conflicts, technical problems) or external (client complaints).

- Client Acquisition Strategies: Work with sales and marketing teams to identify new client opportunities.

1. Budget and Resource Allocation

- Budgeting: Manage the budget for the social media department,



ensuring the allocation of funds is aligned with the agency's goals.

- Resource Allocation: Ensure the right resources (personnel, tools, software, etc.) are available to execute campaigns effectively.

1. Quality Control

- Content Approval: Ensure content produced by the team aligns with the brand and meets quality standards before it reaches clients or the public.

- Performance Metrics: Track the performance of social media campaigns and analyze data to optimize strategies.

- Performance Monitoring: Establish KPIs and performance metrics for operational efficiency. Regularly assess and report on operational performance to stakeholders.

1. Client Reporting and Stakeholder Communication

- High-Level Reporting: Develop and present reports to clients, highlighting key performance metrics and progress against goals.

- Stakeholder Communication: Act as the main point of contact between the social media team and higher management or other departments.

1. Trend Monitoring and Innovation

- Stay Updated: Keep up with industry trends, technological advancements, and algorithm changes that affect social media.

- Fostering Innovation: Encourage experimentation with current formats, platforms, and techniques to stay ahead of the competition.

1. Compliance and Risk Management

- Adherence to Guidelines: Ensure all social media activities comply with platform policies, legal standards, and client expectations.

- Risk Mitigation: Identify and manage potential risks, such as brand reputation issues or campaign failures.

Job Type: Full-time

Pay: ₹25,000.00 - ₹38,000.00 per month

Ability to commute/relocate

- Panaji, Goa: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s)

- What is your current CTC?

- What is your expected CTC?

- Attach your work/portfolio link

- Where are you based out of?

Experience

- Social media management: 1 year (Required)

Work Location: In person

📌 Social Media Manager (Panaji)
🏢 Insights Media
📍 Panaji