Job Title: Social Media Executive Content Creation, Graphic Design & Video Editing

Company: Premium Transfers / Premium Chauffeur

Location: Mohali, Punjab

Experience: 2–5 Years

Employment Type: Full-time

Work Mode: Work from Office

Department: Marketing

We are looking for a creative and execution-oriented Social Media Executive who can independently manage end-to-end organic social media activities, including content research, graphic design, short-form video editing, copywriting, publishing, and performance tracking.

The ideal candidate should be proficient in creating engaging social media posts, Instagram Reels, YouTube Shorts, carousels, stories, and promotional creatives while maintaining a consistent brand identity.

This role is ideal for a hands-on professional who can manage the complete content creation process with minimal supervision and contribute to building a strong digital presence for our premium chauffeur and executive transportation business.

Key Responsibilities

1. Social Media Content Planning

- Research industry trends, competitor activities, audience interests, and relevant content opportunities.
- Develop and maintain a 30-day social media content calendar.
- Plan engaging content around luxury travel, airport transfers, corporate transportation, chauffeur services, customer experience, and brand awareness.
- Generate creative ideas, scripts, and content concepts independently.

2. Graphic Design and Creative Development

- Design social media posts, carousel creatives, infographics, stories, and promotional banners.
- Create visually appealing graphics consistent with brand guidelines.
- Develop reusable templates and maintain brand consistency across platforms.
- Optimise creatives for different social media channels.

3. Video Editing and Reels Creation

- Create and edit short-form videos for Instagram Reels, YouTube Shorts, and Facebook Reels.
- Add engaging hooks, subtitles,



animated captions, transitions, music, and sound effects.
- Repurpose existing footage and long-form videos into short, engaging content.
- Produce videos showcasing services, vehicles, customer experiences, and brand positioning.

4. Copywriting and Content Optimisation

- Write engaging captions, headlines, hooks, descriptions, and calls to action.
- Use relevant keywords, hashtags, and platform-specific content optimisation techniques.
- Ensure all content is grammatically accurate, engaging, and aligned with the brand voice.

5. Social Media Publishing and Management

- Schedule and publish content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Manage daily social media activities and maintain a consistent publishing schedule.
- Monitor comments, direct messages, mentions, and audience interactions.
- Respond to routine queries and escalate customer enquiries or complaints to the relevant team.

6. Organic Growth and Performance Reporting

- Monitor social media performance, audience engagement, reach, impressions, video views, and follower growth.
- Analyse content performance and recommend improvements.
- Prepare monthly performance reports and maintain content calendars and publishing records.
- Identify opportunities to improve organic reach, engagement, brand awareness, and qualified enquiries.

Required Skills
- Social Media Management
- Content Creation and Content Strategy
- Graphic Designing
- Canva Pro / Adobe Photoshop / Illustrator / Figma
- Video Editing using CapCut, Adobe Premiere Pro,



Premiere Rush, or InShot
- Instagram Reels and YouTube Shorts
- Social Media Copywriting
- Caption Writing and Hashtag Research
- Instagram and Facebook Marketing
- Meta Business Suite
- Social Media Scheduling and Content Calendars
- Competitor Analysis and Trend Research
- Social Media Analytics and Reporting
- AI Tools for Content Creation

Candidate Profile
- 2–5 years of hands-on experience in social media management and content creation.
- Robust portfolio of original graphic designs, carousel posts, and short-form videos.
- Ability to independently manage content ideation, design, editing, copywriting, and publishing.
- Excellent written English and attention to detail.
- Creative thinking, time management, and organisational skills.
- Ability to work independently and meet content deadlines.
- Experience in luxury, travel, hospitality, automotive, lifestyle, or service-oriented industries will be an advantage.

Preferred Qualifications A degree or diploma in Marketing, Mass Communication, Graphic Design, Digital Media, or a related field is preferred. Practical skills and portfolio quality will be given significant importance.

Key Performance Indicators (KPIs)

- Consistent execution of the approved social media calendar.
- Quality and originality of graphics, videos, and captions.
- Timely publishing and content delivery.
- Organic reach, engagement, saves, shares, and audience growth.
- Quality of monthly reporting and content optimisation.
- Responsiveness to audience interactions and adherence to brand guidelines.

Application Requirements Interested candidates should apply with an updated CV and a portfolio demonstrating their graphic design, video editing, and social media content creation skills.

Candidates who have personally created and published content end-to-end will be preferred.

📌 Social Media Executive (Sahibzada Ajit Singh Nagar)
🏢 Premium Transfers
📍 Sahibzada Ajit Singh Nagar