Job Purpose To manage and strengthen ADHAR’s social media presence and digital communication by creating engaging content, promoting the organisation’s activities and initiatives, increasing audience engagement, and supporting its communication, outreach, and marketing objectives.

Key Roles and Responsibilities

- Social Media Management

- Regularly update social media platforms with fresh and consistent content, including organisational updates, videos, photographs, testimonials, articles, success stories, and event highlights.

- Manage the organisation’s social media accounts and maintain a consistent digital presence.

- Keep abreast of changes and updates across relevant social media platforms.

- Content Planning and Scheduling

- Develop and maintain a content calendar.

- Schedule posts at optimal times to maximise visibility, reach, and audience engagement.

- Ensure timely publication of content related to ADHAR’s programmes, events, achievements, and initiatives.

- Creative Content Production

- Design impactful graphics and create engaging visual content.

- Shoot and edit videos and produce engaging reels.

- Develop creative and informative content that communicates ADHAR’s mission, activities, and impact effectively.

- Media Relations and Networking

- Build and maintain contacts with media representatives, publishers, and other relevant stakeholders.

- Support the dissemination of organisational news, achievements, and important updates.

- Research and Strategy Development

- Research similar organisations and their communication practices.

- Identify relevant content trends and develop strategies to improve the quality, reach, and effectiveness of ADHAR’s digital communication.

- Audience Engagement

- Monitor audience interactions, comments, messages, and feedback on social media posts.

- Encourage meaningful engagement and support positive communication with followers and stakeholders.

- Performance Monitoring and Reporting





- Analyse the performance and impact of social media publications.

- Monitor engagement metrics, audience growth, and content reach.

- Prepare reports and recommend improvements to enhance social media performance.

- Media Library and Knowledge Management

- Develop and maintain an organised digital media library containing videos, photographs, event documentation, short clips, testimonials, educational information, and communication materials.

- Ensure that digital assets are properly organised and readily accessible for future communication and promotional requirements.

- Design and Production of Communication Materials

- Design attractive and timely collaterals, including flyers, brochures, annual reports, pamphlets, newsletters, and other promotional materials.

- Ensure that communication materials are visually appealing, accurate, and consistent with ADHAR’s identity and communication objectives.

- Additional Responsibilities

- Undertake other responsibilities as assigned to support the organisation’s communication, outreach, and marketing objectives.

Key Skills and Competencies

- Proficiency in social media management and digital communication.

- Solid writing, editing, and content creation skills.

- Graphic design and video shooting/editing capabilities.

- Knowledge of social media analytics and performance metrics.

- Creativity, attention to detail, and visual storytelling skills.

- Good communication, coordination, and interpersonal skills.

- Organisational and time-management abilities.

- Ability to work independently and collaboratively.

Expected Outcomes

- Consistent and engaging social media communication.

- Improved audience reach, engagement, and digital visibility.

- Timely promotion of ADHAR’s activities, programmes, achievements, and events.

- High-quality visual and written communication materials.

- An organised digital media library for institutional use.

- Regular performance analysis and continuous improvement in communication effectiveness.

Pay: ₹14,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Social Media Executive (Thane)
🏢 ADHAR FOUNDATION
📍 Thane