SEO Specialist / Senior SEO Executive

Experience: 4+ Years

Employment Type: Full-Time

Department: Digital Marketing

6 days work from office

About Berg Technologies

Berg Technologies is a digital solutions and marketing company providing Website development, Digital marketing, Google Business Profile optimisation, paid advertising and social media solutions to businesses across Australia and other markets.

We are looking for an experienced SEO Specialist / Senior SEO Executive who can independently manage multiple SEO projects, develop SEO strategies, execute campaigns, analyse performance and work closely with internal development/content teams and clients.

The ideal candidate should have strong hands-on experience across Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AEO, GEO, CRO and SEO analytics.

Key Responsibilities

1. SEO Strategy & Project Management

- Develop and execute customised SEO strategies based on each client's business objectives.
- Independently manage multiple SEO campaigns simultaneously.
- Conduct initial SEO audits and prepare detailed SEO action plans.
- Define SEO priorities, timelines, deliverables and KPIs.
- Identify growth opportunities based on search demand, competition and website performance.
- Develop 3-month, 6-month and long-term SEO roadmaps.
- Monitor campaign progress and continuously optimise strategies.
- Coordinate with developers, content writers, designers and other digital marketing team members.

1. Technical SEO

Perform comprehensive technical SEO audits covering:
- Website crawlability and indexability
- Robots.txt
- XML sitemaps
- Canonicalisation
- URL structures
- Redirects 301/302
- 404 and broken links
- Duplicate content
- Internal linking
- Pagination
- Website architecture
- JavaScript SEO
- Mobile optimisation
- Page speed
- Core Web Vitals
- HTTPS/security
- Schema/structured data
- Breadcrumbs
- Hreflang where applicable
- Index coverage
- Orphan pages
- Crawl issues
- Site migrations and URL mapping

Ability to work with developers and clearly communicate technical SEO requirements is essential.
1. On-Page SEO

- Keyword research and keyword mapping.
- Search intent analysis.
- Optimise:
- Title tags
- Meta descriptions
- H1/H2/H3 structure
- URLs
- Content
- Image ALT text
- Internal links
- Anchor text
- Breadcrumbs
- Identify content gaps and opportunities.
- Develop content briefs based on search intent and SERP analysis.
- Optimise existing pages for improved rankings and conversions.
- Avoid keyword cannibalisation.
- Analyse SERPs and competitor content strategies.

1. Off-Page SEO & Link Building

Strong practical knowledge of off-page SEO is required.

Experience with

- Backlink audits
- Competitor backlink analysis
- Link-gap analysis
- Link-building strategies
- Business directories
- Local citations
- Business listings
- Classified submissions
- Content distribution
- Digital PR
- Guest posting
- Outreach
- Resource link building
- Broken-link opportunities
- Niche-relevant backlinks
- Brand mentions
- Social bookmarking
- Content syndication
- Local SEO citations

Candidate should understand the difference between quality/relevant backlinks and low-quality/spam links and should be able to evaluate backlink quality.
1. Local SEO & Google Business Profile

Experience managing local SEO campaigns is highly desirable.

Responsibilities include

- Google Business Profile optimisation
- GBP categories
- Services/products
- GBP posts
- Business descriptions
- Local citations
- NAP consistency
- Local landing pages
- Local keyword research
- Review strategy
- Local competitor analysis
- Location-based keyword tracking
- Local schema
- Map Pack optimisation





Experience managing multiple locations/GBPs will be an advantage.
1. AEO Answer Engine Optimisation

Strong understanding of Answer Engine Optimisation (AEO). The candidate should understand how to optimise content for:
- Featured snippets
- People Also Ask
- Question-based searches
- AI-generated answers
- Conversational queries
- FAQ opportunities
- Entity-based search
- Structured content
- Semantic search
- Knowledge-based queries

Experience implementing:
- FAQ schema
- HowTo schema where appropriate
- Organisation schema
- LocalBusiness schema
- Service schema
- Product schema
- Article schema
- Other relevant structured data

1. GEO Generative Engine Optimisation

The candidate should understand emerging Generative Engine Optimisation (GEO) practices and how earch behaviour is changing with AI-powered search. Knowledge of optimisation for platforms/search experiences such as:
- Google AI Overviews
- ChatGPT
- Perplexity
- Microsoft Copilot
- Gemini
- Other AI-powered search experiences

Responsibilities may include:
- Improving entity visibility
- Building topical authority
- Creating authoritative and trustworthy content
- Improving content structure for machine understanding
- Strengthening brand/entity signals
- Optimising factual and contextual content
- Developing content that can be referenced by AI search systems

Candidate should be able to distinguish between traditional SEO, AEO and GEO and understand how they complement one another.
1. CRO Conversion Rate Optimisation

SEO should not be treated only as a rankings exercise. The candidate should understand how organic traffic converts into leads/sales.

Knowledge of

- Landing page optimisation
- CTA optimisation
- Lead-generation forms
- User journey
- Conversion funnels
- Bounce/engagement analysis
- Internal linking for conversion
- Content-to-conversion strategy
- Trust signals
- UX considerations
- Heatmap/session-recording tools where available

Ability to identify pages receiving organic traffic but generating poor conversions.
1. Google Analytics / GA4

Hands-on experience with Google Analytics 4 (GA4).

Ability to

- Analyse organic traffic
- Track landing-page performance
- Analyse engagement
- Track conversions
- Analyse user journeys
- Identify high-performing pages
- Identify underperforming pages
- Analyse organic leads
- Create/interpret reports
- Connect SEO performance with business outcomes

1. Google Search Console

Strong practical knowledge of Google Search Console (GSC).

Experience with

- Performance reports
- Queries
- Pages
- Countries
- Devices
- Search appearance
- Indexing
- Page indexing
- Sitemap submission
- URL inspection
- Manual actions
- Core Web Vitals
- Links
- Search traffic analysis
- Ranking/CTR analysis

Ability to identify ranking and indexing problems from GSC data.
1. Google Tag Manager

Working knowledge of Google Tag Manager (GTM).

Candidate should understand

- Tags
- Triggers
- Variables
- GA4 events
- Conversion tracking
- Form tracking
- Button/click tracking
- Custom events
- Debugging
- Data Layer basics

The candidate does not necessarily need to be a GTM developer but must be capable of understanding, implementing and troubleshooting common tracking requirements.
1. Keyword Research & Competitor Analysis

Strong experience with:
- Keyword research
- Search volume analysis
- Search intent




- Commercial/informational keywords
- Long-tail keywords
- Local keywords
- Keyword clustering
- Keyword mapping
- Competitor keyword analysis
- SERP analysis
- Content-gap analysis
- Keyword cannibalisation

Ability to identify high-value keywords that can generate business rather than simply chasing search volume.
1. Google Trends

Hands-on understanding of Google Trends.

Use Google Trends to

- Identify emerging search trends
- Analyse seasonal demand
- Compare search terms
- Identify geographic demand
- Discover content opportunities
- Understand changing consumer behaviour
- Support content planning and keyword strategy

1. SEO Tools

Strong experience with at least several of the following:
- Google Search Console
- GA4
- Google Tag Manager
- Google Trends
- Google Keyword Planner
- Ahrefs
- SEMrush
- Screaming Frog
- Sitebulb
- Surfer / similar content optimisation tools
- Looker Studio
- PageSpeed Insights
- Rich Results Test
- Schema validation tools

Experience with other SEO tools is welcome.
1. Reporting & Analytics

Prepare clear and actionable SEO reports covering:
- Keyword movement
- Organic traffic
- Leads/conversions
- Top-performing pages
- Underperforming pages
- Technical improvements
- Backlink growth
- Competitor movement
- Content performance
- GBP performance
- SEO tasks completed
- Upcoming priorities
- Opportunities and recommendations

Reports should focus on business impact and actionable insights, not just screenshots and ranking numbers.
1. Client & Internal Communication

- Participate in client meetings when required.
- Explain SEO recommendations in simple business language.
- Prepare SEO presentations and strategy documents.
- Provide weekly/monthly project updates.
- Clearly communicate delays, dependencies and technical requirements.
- Coordinate with developers and content teams.
- Take ownership of assigned SEO projects.

Robust written and verbal communication is required.

Required Skills

Essential

- 4+ years of hands-on SEO experience
- Strong Technical SEO knowledge
- Strong On-Page SEO knowledge
- Strong Off-Page SEO knowledge
- Keyword research and competitor analysis
- Local SEO / GBP
- Google Search Console
- GA4
- Google Trends
- Google Tag Manager
- SEO reporting and analytics
- Link-building knowledge
- Website audit experience
- Understanding of AEO
- Understanding of GEO
- Understanding of CRO
- Strong understanding of search intent
- Ability to independently manage multiple SEO projects

Good to Have
- Experience with Australian SEO markets
- B2B SEO experience
- E-commerce SEO
- Healthcare SEO
- Local service-business SEO
- Multi-location SEO
- WordPress SEO
- Shopify SEO
- Schema implementation
- Looker Studio
- Screaming Frog
- Ahrefs / SEMrush
- AI-assisted SEO workflows
- Experience with international SEO

Technical Knowledge Candidate should be comfortable working with:

CMS

- WordPress
- Shopify
- HTML/CSS basics

Analytics
- GA4
- GSC
- GTM
- Looker Studio

SEO
- Ahrefs
- SEMrush
- Screaming Frog
- Google Trends
- Keyword Planner

Technical
- HTML basics
- CSS basics
- JavaScript SEO fundamentals
- Schema/JSON-LD
- Robots.txt
- XML Sitemap
- Canonicals
- Redirects

Key Performance Indicators (KPIs) The candidate will be evaluated on:
- Organic traffic growth
- Qualified organic leads
- Keyword visibility
- Ranking improvements
- SERP visibility
- Technical SEO improvements
- Backlink quality and growth
- Organic conversion rate
- GBP/local visibility
- Content performance
- Client retention and satisfaction
- Timely completion of SEO deliverables

Location: Berg Technologies Pvt Ltd, IT-6B, 2nd Floor, IT Park, Sahastradhara Road, Dehradun, Uttarakhand-248001

📌 Seo Specialist (Dehradun)
🏢 Berg Technologies
📍 Dehradun