SEO & PPC Digital Marketing Executive – Google Ads (Adwords) & Social Media

Location: Defence Colony, New Delhi

Job Type: Full time, Permanent (Office-Based)

Salary: ₹30,000–₹45,000 per month (basic) plus performance-based bonuses and incentives for achieving agreed targets.

Experience: 2–4 years preferred

Job Summary

We are seeking an experienced and proactive SEO & PPC Digital Marketing Executive to manage and develop the online presence of our business websites targeting audiences in India and the United Kingdom.

The successful candidate will take responsibility for search engine optimisation (SEO), Google Ads (AdWords), pay-per-click (PPC) advertising, social media marketing, digital content optimisation and performance reporting.

This is a hands-on position suited to someone who has personally managed SEO and PPC campaigns, understands how to generate relevant website traffic and enquiries, and can work independently without requiring constant supervision and the effective use of AI tools, including ChatGPT, to improve productivity in keyword research, content preparation, campaign planning, competitor analysis and reporting. Candidates must also have the practical knowledge to assess recommendations, implement improvements and measure results.

The role will involve working across multiple websites and business sectors, with an emphasis on developing sustainable organic search visibility and cost-effective digital marketing strategies.

About Lex Meridian

Lex Meridian is an international legal practice with operations in the United Kingdom and India. Our New Delhi office is located in Defence Colony. The successful candidate will support the digital marketing activities of Lex Meridian and other associated business websites.

Website: https://lexmeridian.com

Key ResponsibilitiesSearch Engine Optimisation (SEO)

- Manage SEO activities across the websites.
- Conduct keyword research for UK and Indian target markets.
- Implement on-page, off-page and technical SEO improvements.
- Optimise existing website pages, titles, meta descriptions, headings, internal links and content.
- Identify opportunities to improve organic rankings, website traffic and relevant enquiries.
- Monitor indexing, crawling, broken links, redirects and other technical SEO issues.
- Use Google Search Console, Google Analytics 4 and appropriate SEO tools to monitor performance.
- Research competitors and identify opportunities for search visibility.
- Assist with recovering and improving the search performance of established websites.




- Coordinate with external website developers or technical specialists when necessary.

Google Ads (AdWords) and PPC Management
- Plan, manage and optimise Google Ads and PPC campaigns where approved.
- Conduct paid-search keyword research and develop relevant campaign structures.
- Manage bidding strategies, budgets, negative keywords and search-term analysis.
- Monitor click-through rates, conversion rates, cost per click and cost per qualified enquiry.
- Review campaign performance and recommend improvements to advertising efficiency.
- Work with Google Tag Manager, GA4 and conversion-tracking systems.
- Prepare clear PPC performance reports and recommendations.
- Use AI-assisted tools and Google's automated bidding features appropriately, while maintaining human oversight of expenditure and campaign performance.

Social Media and Digital Marketing
- Manage and coordinate social media activity across relevant platforms, including LinkedIn, Facebook and Instagram.
- Prepare content calendars and schedule regular posts.
- Use AI tools to assist with drafting professional social media content and marketing material.
- Support appropriate paid social media campaigns where required and approved.
- Coordinate with external graphic designers when visual content is needed.
- Maintain consistent branding and messaging across the businesses.

AI-Assisted Marketing and Content
- Use AI tools to improve efficiency in SEO research, content drafting, campaign planning and performance analysis.
- Research and prepare SEO-focused website content for internal review and approval.
- Identify opportunities to automate repetitive marketing and reporting tasks.
- Review AI-generated material for accuracy, relevance and quality before publication.
- Stay informed about developments in SEO, Google Ads and AI-driven digital marketing.

Reporting and Performance Management
- Monitor the performance of all assigned websites.
- Produce weekly progress updates and monthly performance reports.
- Track organic traffic, search visibility, advertising expenditure and relevant enquiries.
- Identify underperforming pages and campaigns and recommend corrective action.
- Prioritise activities across the websites to ensure effective use of time and marketing budgets.




- Work independently to implement agreed digital marketing plans and meet measurable objectives.

Required Skills and Experience
- Approximately 2–4 years of practical experience in SEO, PPC or digital marketing.
- Demonstrable experience personally managing SEO activities and Google Ads campaigns.
- Good working knowledge of Google Search Console, Google Analytics 4 and Google Ads.
- Experience with keyword research, on-page SEO, technical SEO fundamentals and competitor analysis.
- Understanding of conversion tracking, campaign optimisation and marketing performance metrics.
- Experience managing or contributing to digital marketing activities for multiple websites.
- Familiarity with AI tools such as ChatGPT and their practical application to digital marketing.
- Good written and spoken English.
- Strong organisational skills and the ability to work independently.
- Ability to explain marketing performance clearly and recommend practical improvements.

Experience marketing to UK audiences would be advantageous.

What We Are Looking For

We are particularly interested in candidates who can demonstrate actual work undertaken rather than simply listing familiarity with SEO and advertising tools.

You should be comfortable taking ownership of day-to-day digital marketing activities, identifying problems, suggesting improvements and reporting on measurable results.

The successful candidate should be capable of managing routine SEO, PPC and social media activities without constant supervision, while recognising when specialist technical assistance is required.

This is a digital marketing position. Website design, website development, programming and graphic design are not requirements of the role.

Salary and Benefits

- Salary: ₹30,000–₹40,000 per month (basic) plus performance-based bonuses and incentives for achieving agreed targets.
- Full-time, permanent employment.
- Office-based position in Defence Colony, New Delhi.
- Opportunity to manage digital marketing across multiple businesses and UK/India markets.
- Scope to develop skills in AI-assisted SEO, Google Ads and digital marketing.
- Performance and salary reviews based on contribution and results
- Application Requirements:

Please submit your CV and, where possible, details of websites or Google Ads campaigns you have personally worked on. Shortlisted candidates may be asked to complete a brief practical SEO or PPC assessment as part of the interview process.

Work Location: In person – Defence Colony, New Delhi.

Pay: ₹360,000.00 - ₹600,000.00 per year

Work Location: In person

📌 SEO & PPC Specialist – Google Ads (Adwords) & WordPress (Delhi)
🏢 Lexmeridian
📍 Delhi