Job Title: SEO Manger

Company: Autocracy Machinery Pvt Ltd

Location: Hyderabad

Experience Required: 8-14 Years

Industry: Engineering & Manufacturing

Employment Type: Full time

We are a fast-growing organization committed to delivering reliable, high-performance, and customized solutions for our customers. We focus on innovation, operational excellence, and customer success.

Role Purpose::

The SEO Manager will lead Autocracy Machinerys organic search growth by developing and implementing strategies that improve website visibility, search performance, digital authority, and qualified business enquiries. The role will oversee SEO across product pages, landing pages, blogs, and other digital assets, ensuring that search intent, technical performance, content quality, and user experience are aligned with business objectives. Working closely with Marketing, Content, Design, Website Development, and Performance Marketing teams, the incumbent will identify keyword opportunities, improve website architecture, resolve technical SEO issues, and strengthen organic authority through ethical link-building initiatives.

The position requires a hands-on, analytical professional who can translate search data and competitor intelligence into measurable improvements in relevant traffic, conversions, and lead generation. Success will be measured by sustainable organic growth and its contribution to business opportunities, rather than rankings or traffic alone.

Qualified Experience::

- Proven professional experience in SEO, digital marketing, or website optimisation, with a demonstrated record of improving organic search performance.
- Hands-on experience managing on-page, technical, and off-page SEO activities across websites, landing pages, blogs, and product pages.
- Experience developing SEO strategies, keyword roadmaps, search-intent clusters, content structures, and prioritised implementation plans.
- Practical experience conducting technical SEO audits covering crawlability, indexation, internal linking, site architecture, page speed, Core Web Vitals, and structured data.
- Experience collaborating with content writers, website developers, designers, and marketing teams to implement SEO recommendations.
- Demonstrated ability to analyse organic traffic, keyword performance, qualified enquiries, conversions, and campaign contribution using SEO analytics and reporting tools.
- Experience in B2B, engineering, manufacturing, infrastructure, construction, EPC, telecom, agriculture, or other industrial and technical markets is preferred. Experience mentoring junior SEO professionals is an advantage.

Technical Skills::

- SEO strategy development, roadmap planning, and prioritisation.
- Keyword research, search-intent analysis, keyword clustering, and content silo development.
- On-page optimisation, including metadata, headings, URLs, content structure, and internal linking.
- Technical SEO audits, crawlability, indexation, canonicalisation, and XML sitemap management.
- Website architecture, page performance, Core Web Vitals, and mobile usability.
- Schema markup, structured data, and search-result enhancement techniques.
- Ethical link-building, backlink analysis, digital PR, and domain authority development.
- SEO content planning, content gap analysis, and competitor benchmarking.
- Organic traffic analysis, keyword tracking, conversion measurement, and performance reporting.
- Conversion-focused SEO, lead attribution, and identification of high-intent search opportunities.
- Basic HTML, CSS, CMS functionality, and website development concepts.
- Understanding of search engine algorithm updates,



evolving search behaviour, and AI-assisted SEO workflows.

Tools::

- SEO Analytics: Google Analytics 4 (GA4), Google Search Console.
- Keyword & Competitor Research: SEMrush, Ahrefs, Moz, and Google Keyword Planner.
- Tagging & Measurement: Google Tag Manager.
- Reporting & Dashboards: Looker Studio, spreadsheets, and SEO performance dashboards.
- Website Management: Relevant CMS platforms and website administration tools.
- Technical SEO: Website crawlers, site audit tools, page-speed testing tools, and structured-data validation tools.
- Content Optimisation: SEO content analysis, keyword clustering, and content planning tools.
- AI-Assisted Workflows: AI-powered SEO research, content analysis, and optimisation tools.

Key Responsibility Areas:

1. SEO Strategy & Planning::

- Ability to develop a structured SEO strategy aligned with product priorities, business objectives, target industries, and market expansion plans.
- Competence in preparing SEO roadmaps, identifying high-impact opportunities, and prioritising activities based on business value and implementation effort.
- Ability to coordinate execution across content, technical, and off-page SEO initiatives.

2. Organic Growth & Qualified Lead Generation::

- Ability to improve relevant organic traffic, search visibility, and rankings for priority products, applications, and industry-specific search terms.
- Competence in identifying high-intent keywords that can attract prospective customers and generate relevant business enquiries.
- Ability to measure organic conversions, qualified leads, and contribution to business opportunities rather than focusing exclusively on traffic growth.

3. On-Page SEO & Content Optimization::

- Ability to optimize product pages, landing pages, blogs, and category pages based on keyword relevance, search intent, and user requirements.
- Competence in developing keyword clusters, content silos, internal linking strategies, and structured content journeys.
- Ability to collaborate with content teams to improve relevance, clarity, technical accuracy, and organic search potential.

4. Technical SEO & Website Performance::

- Ability to conduct technical SEO audits and identify issues affecting crawling, indexation, website structure, and search performance.
- Competence in improving internal linking, XML sitemaps, canonical tags, structured data, page speed, and Core Web Vitals in coordination with developers.
- Ability to prioritise technical issues, monitor implementation, and validate the impact of corrective actions.

5. Authority Building & Off-Page SEO::

- Ability to develop ethical strategies for acquiring relevant, high-quality backlinks and strengthening the website's authority.
- Competence in backlink audits, competitor link analysis, industry outreach, digital PR, and relevant partnership opportunities.
- Ability to monitor backlink quality and minimise risks associated with manipulative or spam-based link-building practices.

6. SEO Analytics & Performance Reporting::

- Ability to track organic traffic, keyword visibility, landing-page performance, search impressions, clicks, and organic conversions.




- Competence in developing regular performance reports and dashboards that highlight trends, gaps, and opportunities.
- Ability to translate analytics into actionable recommendations and demonstrate the business impact of SEO initiatives.

7. Content & Search Strategy::

- Ability to identify content gaps, emerging search topics, and application-specific keyword opportunities across machinery and industrial product categories.
- Competence in aligning content calendars with keyword research, customer search behaviour, and business priorities.
- Ability to guide content development that addresses customer questions, product applications, technical capabilities, and purchase considerations.

8. Cross-Functional SEO Implementation::

- Ability to work effectively with Marketing, Content, Design, Website Development, and Performance Marketing teams.
- Competence in translating SEO requirements into clear implementation briefs and coordinating changes through to completion.
- Ability to integrate SEO considerations into new product pages, website updates, content releases, and digital initiatives.

9. Competitive & Market Intelligence::

- Ability to analyse competitor websites, keyword strategies, content coverage, backlink profiles, and organic search opportunities.
- Competence in identifying search trends, algorithm changes, and evolving customer behaviour relevant to target industries.
- Ability to convert market intelligence into actionable recommendations for improving organic visibility and market reach.

10. Continuous Improvement & SEO Innovation::

- Ability to evaluate emerging SEO practices, analytical tools, and AI-assisted workflows for practical business applications.
- Competence in testing optimisation approaches, monitoring outcomes, and refining processes based on evidence.
- Ability to maintain sustainable SEO practices while adapting to search engine changes and evolving digital discovery methods.

Industry Exposure::

1. An SEO professional with demonstrable experience in improving organic search visibility, website performance, and business-relevant conversions.
2. Strong practical understanding of on-page, technical, and off-page SEO, supported by successful implementation examples.
3. Experience developing keyword strategies, content clusters, internal linking structures, and SEO roadmaps for multiple website sections or product categories.
4. Ability to conduct technical SEO audits and coordinate corrective actions with website developers.
5. Experience generating relevant organic enquiries for B2B, industrial, engineering, manufacturing, infrastructure, EPC, telecom, agriculture, or technical product businesses is preferred.
6. Strong analytical ability with practical proficiency in Google Analytics 4, Google Search Console, and at least one major SEO research platform such as SEMrush or Ahrefs.
7. Demonstrated understanding of search-intent analysis, content optimisation, competitor research, backlink quality, and website performance.
8. Ability to collaborate with content, design, development, and marketing teams while independently managing SEO priorities.
9. Commercially aware and results-oriented, with an emphasis on qualified leads, conversions, and sustainable organic growth rather than vanity metrics.
10. Proactive, detail-oriented, adaptable, and committed to continuous learning, ethical SEO practices, and data-driven decision-making.

Career Growth:: Opportunity to lead a high-value customer segment.

Exposure to large infrastructure projects.

Performance-driven work environment.

Strong career growth opportunities.

Email::[email protected] whatsapp-(phone hidden)

📌 Seo Manager (Hyderabad)
🏢 Autocracy Machinery
📍 Hyderabad