Company: All India Institute of Occult Science

Department: Digital Marketing

Job Type: Full time

Experience: 3-5 Years

Location: Kirti Nagar, Delhi

Salary: As per experience and expertise

About All India Institute of Occult Science

All India Institute of Occult Science (AIIOS) is a leading institute dedicated to teaching Vedic and occult sciences, including Astrology, Numerology, Vastu Shastra, Tarot Reading, Reiki, Palmistry, Graphology, and other specialized disciplines.

We are looking for a results-driven SEO Expert with hands-on expertise in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to strengthen our organic visibility, generate quality leads, and establish AIIOS as a trusted authority across search engines and AI-powered search platforms.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Develop and execute comprehensive SEO strategies to improve Google rankings and organic traffic.
- Conduct keyword research, competitor analysis, and search intent mapping.
- Optimize website pages, landing pages, blogs, course pages, and internal linking.
- Handle technical SEO, including indexing, crawling, site speed, Core Web Vitals, schema markup, and website structure.
- Manage on-page and off-page SEO, backlink building, and domain authority improvement.
- Identify opportunities to rank for high-intent keywords related to astrology courses, numerology courses, Vastu courses, and occult science education.

2. Answer Engine Optimization (AEO)

- Optimize website content to appear in featured snippets, People Also Ask, voice search, and direct-answer results.
- Structure content around FAQs, conversational queries, and question-based searches.




- Implement relevant structured data and schema markup.
- Develop strategies to improve visibility on answer engines and AI-assisted search experiences.

3. Generative Engine Optimization (GEO)

- Improve AIIOS visibility in AI-generated answers across platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Build topical authority through high-quality, well-researched, credible, and structured content.
- Optimize entity mentions, brand citations, authoritative references, and relevant third-party presence.
- Monitor brand visibility and mentions across AI search platforms.
- Develop strategies to increase the likelihood of AIIOS being cited or recommended in relevant AI-generated responses.

4. Content & Organic Lead Generation

- Work closely with the content and marketing teams to create SEO-friendly blogs, course pages, landing pages, and educational resources.
- Identify keywords that can generate qualified admissions leads rather than just website traffic.
- Optimize existing content to improve rankings, engagement, and conversion rates.
- Collaborate with the team to improve organic lead generation and landing-page performance.

5. Analytics & Reporting

- Track organic traffic, keyword rankings, impressions, clicks, conversions, and lead generation.
- Use Google Search Console, Google Analytics 4, Ahrefs/Semrush,



and other relevant SEO tools.
- Conduct regular SEO audits and competitor benchmarking.
- Share monthly performance reports with actionable insights and measurable growth targets.

Required Skills & Qualifications
- 2–5 years of hands-on experience in SEO.
- Practical understanding of AEO and GEO strategies.
- Strong command of keyword research, search intent, technical SEO, and content optimization.
- Experience with Google Search Console, GA4, and SEO research tools such as Ahrefs or Semrush.
- Knowledge of schema markup, structured data, internal linking, and backlink strategies.
- Understanding of AI search engines and how content can earn citations in AI-generated answers.
- Strong analytical, problem-solving, and communication skills.
- Ability to connect SEO performance with business outcomes, especially organic leads and conversions.

Preferred Qualifications
- Experience in education, edtech, online courses, or lead-generation businesses.
- Experience ranking competitive keywords in Indian markets.
- Knowledge of WordPress or other CMS platforms.
- Demonstrable results in increasing organic traffic, improving rankings, and generating qualified leads.

Key Performance Indicators (KPIs) Performance will be evaluated on:
- Growth in qualified organic leads and admissions enquiries.
- Improvement in rankings for targeted commercial keywords.
- Growth in non-branded organic traffic.
- Improvement in organic landing-page conversion rates.
- Increase in relevant AI search visibility, citations, and brand mentions.
- Technical SEO health and successful implementation of optimization plans.

📌 SEO Expert (SEO + AEO + GEO) (New Delhi)
🏢 All India Institute Of Occult Science
📍 New Delhi