The role

We're hiring a writer. Above everything else, you need to be an exceptional wordsmith with first-class written and spoken English. Everything else in this brief can be taught. That can't. The way we produce content has changed.

Research, structure and first drafts are AI-assisted, which means the volume one writer can handle is far higher than it used to be. What hasn't changed is who's accountable for the result. You are the sign-off.

Nothing goes to a client without you having read it, shaped it and decided it's right. You own the quality, the storytelling and the voice, and you'll be judged on whether the final piece reads like it came from an expert who cares, not a machine that complied.

You'll report to our Lead Copywriter and take briefs from her and the wider team, writing across blogs, service pages, guides, PR and web copy for several clients at once.

What you'll do

- Turn briefs and research into clear, authoritative content that performs in AI search and Google
- Work with AI-assisted drafts: edit hard, restructure, rewrite, cut, and bring the story and the expertise through
- Interview clients to gain insight and expertise that can be used to craft content
- Act as final quality control on every piece before it reaches a client




- Hold tone of voice across brands and audiences, from technical B2B to consumer e-commerce
- Proofread and edit the team's work as well as your own
- Suggest improvements to how we use AI in the writing process as the tools change

What we need

- Outstanding written and spoken English (Essential; we'll test this at interview)
- Fluent in both UK and US English, and able to switch spelling, idiom and tone depending on the client and market
- Proof you can write: a portfolio of published work you're proud of
- Strong editorial judgement: you can tell valuable from passable, and explain why
- Comfortable working with AI tools, and able to take a flat draft and make it worth reading
- Working knowledge of SEO content fundamentals (search intent, structure, E-E-A-T), or the aptitude to learn it fast
- Organised enough to handle multiple clients and deadlines without supervision
- Confident leading calls with senior clients and subject experts in the UK, US and beyond, asking the right questions to draw out the insight that makes content worth reading
- Happy working remotely with colleagues and clients across time zones

📌 SEO Copywriter (India)
🏢 Black Piano
📍 India