We are seeking a detail-oriented and data-driven SEO Analyst to improve our website's organic search performance and online visibility. The SEO Analyst will be responsible for conducting keyword research, optimizing website content, analyzing search trends, monitoring website performance, and implementing SEO best practices to increase traffic, rankings, and conversions.

Key Responsibilities

- Conduct keyword research and competitive analysis to identify growth opportunities.

- Develop and implement on-page and off-page SEO strategies.

- Optimize website content, metadata, URLs, internal linking, and site structure.

- Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.

- Perform technical SEO audits and recommend improvements for site speed, crawlability, indexing, and mobile optimization.

- Track and report SEO KPIs, including organic traffic, keyword rankings, click-through rates (CTR), and conversion rates.

- Collaborate with content, web development, and marketing teams to ensure SEO best practices are implemented.

- Analyze competitor strategies and industry trends to maintain a competitive advantage.

- Identify and resolve SEO issues such as broken links, duplicate content, redirects, and crawl errors.

- Create regular performance reports and provide actionable recommendations.

Required Qualifications

- Bachelor's degree in Marketing, Business, Information Technology,



Communications, or related field.

- 2–5 years of experience in SEO, digital marketing, or related roles.

- Solid understanding of search engine algorithms and ranking factors.

- Experience with SEO tools such as:

- Google Analytics (GA4)

- Google Search Console

- SEMrush

- Ahrefs

- Moz

- Screaming Frog

- Knowledge of HTML, CSS, and basic web development concepts.

- Strong analytical and problem-solving skills.

- Proficiency in Microsoft Excel and data analysis.

- Excellent communication and reporting skills.

Preferred Qualifications

- SEO certifications from Google, HubSpot, SEMrush, or similar organizations.

- Experience with CMS platforms such as WordPress, Shopify, or Magento.

- Knowledge of content marketing and link-building strategies.

- Familiarity with local SEO, eCommerce SEO, and technical SEO.

Key Skills

- Keyword Research

- On-Page SEO

- Technical SEO

- Link Building

- Competitor Analysis

- Data Analysis & Reporting

- Google Analytics & Search Console

- Content Optimization

- SEO Auditing

- Problem Solving

- Communication Skills

Performance Metrics (KPIs)

- Organic Traffic Growth

- Keyword Ranking Improvements

- Search Visibility

- Organic Conversions

- Backlink Growth & Quality

- CTR Improvement

- Website Health Score

- Core Web Vitals Performance

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 SEO Analyst (Kochi)
🏢 Classic Insides
📍 Kochi