Senior Performance Marketing & Growth Lead

Company: ADSTA

Location: Gurugram, Haryana

Experience: Minimum 5 Years

Compensation: Up to ₹12 LPA

Employment Type: Full-Time

About the Role

We are looking for a highly skilled, results-driven Senior Performance Marketing & Growth Lead to independently manage and scale digital marketing campaigns for exhibitions, events, and lifestyle brands.

The ideal candidate should have solid expertise in lead generation, paid advertising, AI-powered marketing tools, WhatsApp automation, and conversion-focused landing pages .

We are looking for someone who can take complete ownership of campaign strategy, execution, optimisation and measurable business outcomes.

Key Responsibilities

1. Performance Marketing & Lead Generation

- Independently plan, execute and optimise Meta Ads and Google Ads campaigns.
- Generate high-quality leads for exhibitors, event registrations, visitor acquisition and business enquiries.
- Manage campaign budgets, audience targeting, retargeting and conversion optimisation.
- Continuously improve CPL, lead quality, conversion rates and ROAS wherever measurable.
- Develop effective lead-generation funnels and campaign strategies.

2. AI Tools & Marketing Automation

- Strong hands-on knowledge of AI tools such as ChatGPT, Claude and other AI-powered marketing platforms.
- Use AI for campaign research, creative strategy, copywriting, analysis and workflow automation.
- Build and manage landing pages and websites using AI-powered platforms such as Lovable , or similar no-code/low-code tools.
- Identify and implement automation opportunities to improve marketing efficiency.

3. WhatsApp API & CRM Integration

- Experience working with WhatsApp Business API platforms such as Interakt, WATI,



AiSensy or similar tools.
- Set up automated lead-nurturing journeys, WhatsApp broadcasts and follow-up workflows.
- Integrate Meta lead forms, websites and landing pages with WhatsApp and CRM systems.
- Build automated workflows to improve lead-to-conversion performance.

4. Tracking, Analytics & Reporting

- Strong understanding of GA4, Google Tag Manager, Meta Pixel and Conversions API.
- Implement conversion tracking, remarketing audiences and performance dashboards.
- Analyse campaign data and provide actionable recommendations.
- Coordinate with sales and creative teams to improve lead quality and campaign results.

Required Skills & Qualifications
- Minimum 5 years of hands-on experience in performance marketing and lead generation.
- Advanced proficiency in Meta Ads Manager and Google Ads.
- Proven experience managing substantial advertising budgets and delivering measurable results.
- Strong understanding of lead-generation funnels and conversion optimisation.
- Practical experience with AI tools, WhatsApp API and marketing automation.
- Ability to independently build or manage landing pages using Lovable or similar tools.
- Strong analytical thinking, problem-solving skills and ownership mindset.
- Ability to work independently with minimal supervision.

Preferred: Prior experience generating leads or driving registrations for exhibitions, events, conferences, real estate or other high-intent lead-generation businesses.

What We're Looking For

Someone who is more than an ads operator -a growth-focused marketer who understands the complete journey from ad impression to lead generation, nurturing and conversion .

We value execution speed, strategic thinking, accountability and the ability to leverage AI and automation to deliver better results.

📌 Senior Performance Marketing & Growth Lead (Gurugram)
🏢 Adsta
📍 Gurugram