Company Description

Sunlane Cleantech is building consumer focussed residential solar systems, aimed at achieving highest levels of efficiency, transparency and customer delight in the industry.

Role Description

We are seeking a high-energy, data-driven Marketing Manager to spearhead the growth of our residential solar business. In this role, you will be the custodian of our brand identity—bridging the gap between our established legacy in solar installations and our cutting-edge innovation in smart energy technology. You will own the full marketing funnel, executing strategies that integrate digital lead generation with high-trust, physical community engagement.

Key Responsibilities

Field & Offline Marketing

- Community Outreach: Spearhead BTL (Below-the-Line) activations, including Resident Welfare Association (RWA) workshops, community solar awareness drives, and installation site-visits.
- Brand Presence: Manage our physical visibility in key markets, including signage at project sites, local events, and regional trade shows.
- Referral Programs: Design and implement "Customer Advocacy" programs to turn our existing happy clients into brand ambassadors in their neighborhoods.
- Sales Enablement: Create physical marketing collateral—brochures, site banners, and product sheets.

Digital Strategy & Growth

- Performance Marketing:



Manage and optimize end-to-end campaigns across Meta Ads and Google Search. Maintain a sharp focus on Cost Per Lead (CPL) and conversion rates.
- SEO & Content: Oversee SEO strategy to capture high-intent search traffic for solar finance, net metering, and residential energy optimization.
- Data Analytics: Regularly report on campaign performance, CAC (Customer Acquisition Cost), and ROI, adjusting tactics in real-time based on market data.
- Lead Nurturing: Manage the digital journey from prospect to consultation, ensuring our CRM is utilized to track and re-engage leads effectively

Typical Qualifications & Skills

- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 8+ years in marketing, with specific experience in solar or renewable energy or high-involvement B2C consumer technology
- Technical Skills: Proficiency in digital marketing platforms (Google Ads, SEO tools), CRM software, and marketing automation.
- Soft Skills: Strong leadership, project management, communication, and creative thinking skills
- Mindset: You are as comfortable analyzing a Google Ads dashboard as you are speaking with homeowners at a community event.

Perks:
- Health insurance

Work Location: In person

📌 Senior Marketing Executive (Kochi)
🏢 Sunlane Cleantech private
📍 Kochi